Objectives: Engage in EDI events, workshops, and networks to deepen your understanding of diversity, inclusion, and social responsibility. Gain real-world insights from industry videos and leverage volunteering, placements, and networking to enhance employability and refine career goals. Use diverse work experiences for self-discovery, embrace unexpected roles for growth, and reflect on past experiences to clarify future career decisions. These steps will guide your personal and professional development.

Introduction: Embracing lifelong learning, the journey of understanding and implementing Equality, Diversity, and Inclusion (EDI) is continuous. By consistently learning, reflecting, and applying these principles in all areas of life, you foster growth that benefits both yourself and those around you.

Topic: Enhancing career growth and social responsibility through active engagement in EDI events, networks, and diverse work experiences.

Keywords: Equity, Diversity and Inclusion; Social responsibility; Professional development; Employability and Skills; Collaboration; Leadership or management; Gender; Networking; Neurodiversity; LGBTQ+.

 

Social responsibility

Video summary:

Ammaarah Ravat, a compliance engineer at Cummins, emphasizes community involvement and the value of diverse experiences in shaping career paths.

Key insights:

🌟 Importance of social responsibility: Engaging in community service reflects a commitment beyond job duties, showcasing character and values.

🔍 Role of volunteering: Actively participating in local initiatives can enhance employability and illustrate one’s dedication to societal betterment.

🚀 Value of industrial placements: Gaining diverse experiences during placements enables students to refine their career goals and professional interests.

💼 Self-discovery: Working in varied roles helps individuals identify their strengths and preferences, guiding future career decisions.

🌐 Networking opportunities: Building a professional network during internships is crucial for career advancement and finding new opportunities.

🎯 Open-minded approach: Embracing unexpected job roles can lead to personal growth and a better understanding of the industry.

🤔 Reflection on experiences: Analysing past roles helps clarify what one wants and doesn’t want in their career path, aiding future choices.

 

Resources and support 

To support your journey, we’ve curated resources from Wenite, Equal Engineers. We’ve also developed a University Career Services Library – a curated collection of links to career centers at various universities, providing direct access to valuable tools, guidance, and opportunities to support your career growth.

 

Engage in EDI events, workshops , and networks 

We invite you to participate in upcoming EDI-focused networks, events, and workshops: 

 

Meet some of our industry collaborators  

Getting startedSusan HawkesStewart EyresJordan Hannah

Click on each accordion tab to hear from some of our industry collaborators. These videos offer valuable insights into real-world experiences and perspectives that can enhance your understanding of the field.

Video summary: 

Susan Hawkes, a technician at Berry Range Limited, promotes engineering diversity and emphasizes the importance of mental health within her family-run company. 

Key insights: 

🌟 Technicians matter: Technicians like Susan play a vital role in engineering, yet often lack recognition. Elevating their status can enhance the industry. 

🤝 Diversity drives progress: Promoting diversity in engineering creates innovative solutions and reflects the society we serve, making it imperative for future growth. 

🏢 Company culture counts: A supportive work environment that values mental health contributes to employee satisfaction and retention, which is essential in a demanding industry. 

👩‍⚕️ Mental health focus: Addressing mental health proactively fosters a healthier workforce and can lead to improved productivity and morale. 

🌐 Women in engineering: Encouraging more women to join institutions like ICE can lead to a more balanced workforce and bring fresh perspectives to the field. 

🗣️ Networking opportunities: Engaging in networking events can open doors for collaborations and mentorship, crucial for career development in engineering. 

🌍 Leadership representation: Having diverse leaders in organizations, such as the female president of ICE, inspires future generations and promotes inclusivity in the field. 

Video summary: 

Stewart Eyres discusses the mission of Equal Engineers to create a diverse, equitable, and inclusive approach to engineering recruitment and support. 

Key insights: 

🌈 Diversity in engineering: Equal Engineers addresses the need for a diverse workforce in engineering, recognizing varied perspectives enhance innovation and problem-solving. 

🎓 Collaboration with universities: Partnering with educational institutions fosters a pipeline of diverse talent, ensuring that engineering education aligns with industry needs. 

🤝 More Than recruitment: The agency goes beyond traditional recruitment by actively working with companies to make their environments more welcoming for diverse candidates. 

📊 Support for new recruits: Regular follow-ups with new hires help to verify that companies meet their commitments, creating a supportive onboarding experience. 

🌟 Empowering ambition: Stuart encourages aspiring engineers not to settle for their first job but to seek roles that truly fit their skills and aspirations. 

🔍 Job market opportunities: With a shortage of engineers, there is an abundance of opportunities available, inviting candidates to be proactive in their job search. 

💼 Thriving in the workplace: Creating an inclusive environment allows diverse employees to contribute their unique strengths, benefiting both the individual and the organisation.

Video summary: 

Jordan Hannah discusses supporting apprenticeships in engineering, emphasizing the need for employer engagement and practical experience in the field. 

Key insights: 

🌱 Employer responsibility: Companies should actively engage with apprentices, helping with career development rather than just completing their training period. This fosters a sense of loyalty and ensures a skilled workforce. 

🏗️ Diverse engineering paths: Engineering encompasses a wide array of disciplines, from infrastructure to technology. Embracing this diversity can open numerous career opportunities and attract a broader range of talent. 

📆 Structured development: A well-planned apprenticeship program provides a roadmap for apprentices, enhancing their job security and professional growth, which can lead to higher retention rates. 

🧠 Importance of employability skills: Engineers must cultivate soft skills like communication to effectively collaborate with non-technical stakeholders, underscoring the interdisciplinary nature of modern engineering roles. 

🚀 Encouragement to experiment: Encouraging students to explore various engineering roles can lead to a more informed career choice, highlighting the importance of practical experience in shaping interests. 

🔄 Learning from dislike: Understanding what one does not enjoy can be just as valuable as knowing what one does like, guiding future career decisions and improving job satisfaction. 

📈 Continuous support: Post-apprenticeship support is crucial for young professionals, ensuring they transition smoothly into their careers and feel valued by their employers. 

 

 

Ready to take the next step? 

Your commitment to EDI creates a more inclusive, equitable, and diverse world. Continue engaging with these principles to embrace the challenges and opportunities in both personal and professional life. Let’s move forward together. 

 

Your feedback matters 

Email Crystal Nwagboso for any suggestions and feedback. 

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Please note: Discussions around discrimination, prejudice and bias are highly complex and part of a much wider national and international debate, including contested histories. As such, we have limited the scope of our resources to educating and supporting students.

The resources that the EPC and its partners are producing in this area will continue to expand and, if you feel there is an issue that is currently underrepresented in our content, we would be delighted to work with you to create more. Please get in touch.

Explore how you can enhance your professional journey through our comprehensive University Career Services Library.

This curated resource brings together the full range of career services offered across all EPC member institutions, providing you with streamlined access to tailored support at your university.

Whether you’re seeking one-to-one career guidance, engaging in skills workshops, or exploring placement opportunities, this library equips you with the tools to make informed decisions and maximise the resources available to you.

If you wish to provide an updated link, please contact Crystal Nwagboso – c.nwagboso@epc.ac.uk

 

University Career Services

University name Services
Abertay University Abertay University – Careers Service
Arden University Arden University – Careers and Employability
Aston University Aston University – Careers and Placements
University of Bath University of Bath – Careers Service
University of Bedfordshire University of Bedfordshire – Careers & Employability Service
University of Birmingham University of Birmingham – Careers Network
Birmingham City University Birmingham City University – Careers+
Bournemouth University Bournemouth University – CareersBU
University of Bradford University of Bradford – Careers Service
University of Bristol University of Bristol – Careers Service
Brunel University London Brunel University London – Careers
Buckinghamshire New University Buckinghamshire New University – Career Success
University of Cambridge University of Cambridge – Careers Service
Canterbury Christ University Canterbury Christ Church University – Careers and Enterprise Service
Cardiff University Cardiff University – Careers and Employability
Cardiff Metropolitan University Cardiff Metropolitan University – Careers Service
University of Central Lancashire University of Central Lancashire – Careers Service
University of Chester University of Chester – Careers and Employability
City St George’s, University of London City, University of London (St George’s) – Careers Team
Coventry University Coventry University – Talent Team
Cranfield University Cranfield University – Careers and Employability Service
University of Derby University of Derby – Careers and Employability
Durham University Durham University – Careers & Enterprise Centre
Dyson Institute of Engineering and Technology Dyson Institute of Engineering and Technology – Careers
University of East Anglia University of East Anglia – CareerCentral
University of East London University of East London – Your Career
University of Edinburgh University of Edinburgh – Careers Service
Edinburgh Napier University Edinburgh Napier University – Student Futures
University of Exeter University of Exeter – Career Zone
University of Glasgow University of Glasgow – Careers Service
Glasgow Caledonian University Glasgow Caledonian University – Careers Service
University of Greenwich University of Greenwich – Employability & Careers
Harper Adams University Harper Adams University – Careers and Placements
University of Hertfordshire University of Hertfordshire – Careers and Employment
University of Huddersfield University of Huddersfield – Careers and Employability Service
University of Hull University of Hull – Careers and Employability
University of Kent University of Kent – Careers and Employability Service
Kings College London University King’s College London – Careers & Employability
University of Lancaster Lancaster University – Careers Service
University of Leeds University of Leeds – Careers Centre
University of Lincoln University of Lincoln – Careers & Employability
London Metropolitan University London Metropolitan University – Careers and Employability
London School of Economics and Political Science (LSE) London School of Economics and Political Science (LSE) – Careers
London South Bank University London South Bank University – Careers Hub
Loughborough University Loughborough University – Careers Network
Manchester Metropolitan University Manchester Metropolitan University – Careers and Employability Service
Middlesex University Middlesex University – Employability Service
Newcastle University Newcastle University – Careers Service
University of Northampton University of Northampton – Careers and Employability
Northumbria University Northumbria University – Careers and Employment Service
University of Nottingham University of Nottingham – Careers and Employability Service
Nottingham Trent University Nottingham Trent University – Employability
University of Oxford University of Oxford – Careers Service
Oxford Brookes University Oxford Brookes University – Careers
University of Plymouth University of Plymouth – Careers Service
University of Portsmouth University of Portsmouth – Careers and Employability Service
Queen Mary University of London Queen Mary University of London – Careers and Enterprise
University of Reading University of Reading – Careers
University of Roehampton University of Roehampton – Careers
Royal Holloway, University of London Royal Holloway, University of London – Careers Service
University of Salford University of Salford – Careers and Enterprise
University of Sheffield University of Sheffield – Careers Service
Sheffield Hallam University Sheffield Hallam University – Careers & Employability
SOAS University of London SOAS University of London – SOAS Careers
University of Southampton University of Southampton – Careers, Employability and Student Enterprise
Solent University Solent University – Careers and Employability
University of St Andrews University of St Andrews – Careers Centre
St George’s, University of London St George’s, University of London – Careers Service
University of Stirling University of Stirling – Careers Service
University of Strathclyde University of Strathclyde – Careers and Employability Service
University of Sunderland University of Sunderland – Careers and Employability Service
University of Surrey University of Surrey – Employability and Careers
University of Sussex University of Sussex – Careers and Employability Centre
Swansea University Swansea University – Swansea Employability Academy
Teesside University Teesside University – Careers Service
University of the Arts London University of the Arts London – Careers and Employability
University of the West of England (UWE Bristol) University of the West of England (UWE Bristol) – Career Development
University of Warwick University of Warwick – Student Opportunity
University of West London University of West London – Careers and Employment Service
University of Westminster University of Westminster – Careers and Employability Service
University of Winchester University of Winchester – Careers Service

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Please note: Discussions around discrimination, prejudice and bias are highly complex and part of a much wider national and international debate, including contested histories. As such, we have limited the scope of our resources to educating and supporting students.

The resources that the EPC and its partners are producing in this area will continue to expand and, if you feel there is an issue that is currently underrepresented in our content, we would be delighted to work with you to create more. Please get in touch.

The University Career Services Library was produced by Crystal Nwagboso (Engineering Professors Council).

This post is also available here.

We’re excited to announce that we’ve been working hard behind the scenes on our brand-new Inclusive Employability Toolkit, our resource designed to help engineering educators integrate EDI principles and practices in engineering, computing, design and technology – across education, employer engagement, career preparation, and progression into the workplace.

We will be previewing the toolkit at our in-person event, EAN Congress 2025: Realising the vision, next week (Monday 9th June – Wednesday 11th June 2025), followed by the official launch on Wednesday 3rd September 2025, during our live webinar.

 

What is the Inclusive Employability Toolkit? 

The Inclusive Employability Toolkit, formerly known as the EDGE Toolkit, was originally developed in partnership with Canterbury Christ Church University, Wrexham University, and Equal Engineers. Following funding from the Royal Academy of Engineering, the two universities have now collaborated with the Engineering Professors Council to relaunch the resource under its new name. This newly relaunched version has been redesigned and enhanced to improve the toolkit’s usability and ensure wider accessibility for students, educators, and employers alike. 

This toolkit is more than a set of activities – it’s a strategic resource for students, graduates, academics, employers, and managers. It provides tools to develop the employability skills needed for graduate-level roles and long-term career progression in STEM fields. 

At the heart of the toolkit is a focus on inclusion, diversity, and the power of bringing your authentic voice – especially social minority experiences – into the world of work. 

  

What’s available now? 

While we continue to develop some of the toolkit’s additional features, we’re pleased to share that the core activities are ready to use now. These include a range of twelve interactive resources – including a game – labelled Activities A through L, that are ideal for embedding into session planning or curriculum development. Each activity has been thoughtfully designed to deepen your understanding and practical application of Equity, Diversity, and Inclusion (EDI) principles across a range of academic, professional, and social contexts.   

These activities are intended to challenge you to think critically, reflect on real-world scenarios, and consider your own experiences, assumptions, and behaviours through an EDI lens. Through engaging with these exercises, you will: 

We have also developed a new addition to the toolkit: a University Career Services Library, where you can find direct links to the career services of 96 EPC affiliated universities. This library serves as a valuable starting point for exploring career development support, including workshops, employment opportunities, internships, mentoring schemes, and other services available through your university. 

You can access the available activities and the University Career Services Library here.

Additionally, you can access the Inclusive Employability Toolkit homepage here.

Whether you’re just beginning to explore inclusive employability or looking to enhance your existing practices, these activities provide a strong foundation for understanding and applying EDI (Equality, Diversity, and Inclusion) in your teaching or workplace environment. 

 

What’s coming next? 

We’re currently finalising the rest of the toolkit, which includes: 

This resource will be published in September, following our official webinar launch. 

 

Join us at the official launch 

Date: Wednesday 3rd September 2025 @ 1pm – 2.30pm  

Event: Webinar: Introducing the Inclusive Employability Toolkit and Launching the EPC’s DEI Community of Special Interest

At the webinar, you’ll experience a live demonstration of the Inclusive Employability Toolkit. We’ll walk through the toolkit’s design, showcase the new resources, and share insights from students and partners who helped shape it. It’s a great opportunity to learn more and ask questions. 

We’ll also introduce the DEI Community of Special Interest – a professional network committed to advancing diversity, equity, and inclusion in teaching, research, institutional systems, and engineering culture. You’ll hear more about its aims, upcoming events, and how to get involved in shaping a more inclusive future in engineering and beyond.

Click here to register for the webinar.

  

Looking ahead 

The Inclusive Employability Toolkit marks the beginning of an exciting journey. Beyond September, we’ll be adding more materials, and creating opportunities for users to contribute, collaborate, and share feedback. 

If you’d like to stay informed or get involved, you can register your interest here. We’ll ensure you’re among the first to hear when we begin accepting resources and sharing new opportunities to engage with the toolkit. We’d love to have you on board as we continue working towards a more inclusive and equitable future in engineering and technology. 

  

A shared commitment to inclusion 

At its core, this toolkit reflects our shared belief that diversity is not just an asset – it’s essential to innovation and progress. By engaging with the Inclusive Employability Toolkit, you’re not just using a resource – you’re joining a community committed to equity, diversity, and inclusion in engineering and beyond. 

We invite you to explore the activities, join our September launch, and be part of the movement. Let’s work together to build a profession – and a future – that values every voice. 

  

Please note: Discussions around discrimination, prejudice and bias are highly complex and part of a much wider national and international debate, including contested histories. As such, we have limited the scope of our resources to educating and supporting students. 

The resources that the EPC and its partners are producing in this area will continue to expand and, if you feel there is an issue that is currently underrepresented in our content, we would be delighted to work with you to create more. Please get in touch.    

 

This post is also available here.

The EPC’s Inclusive Employability Toolkit is supported by Canterbury Christ Church University, Equal Engineers, The Royal Academy of Engineering, and Wrexham University. This resource is designed to help engineering educators integrate EDI principles and practices in engineering, computing, design and technology – across education, employer engagement, career preparation, and progression into the workplace.

 

Introduction 

This resource was formerly known as the EDGE Toolkit, and was developed in partnership with Canterbury Christ Church University, Wrexham University, Equal Engineers and The Royal Academy of Engineering. The two Universities have now joined forces with the Engineering Professors Council to launch the newly renamed Inclusive Employability Toolkit, working together to improve usability and ensure broader access to this valuable resource. 

The Inclusive Employability Toolkit supports inclusive employment in engineering, computing, design, and technology, enhancing diversity and authentic voices in the workplace. 

Our commitment to fostering an environment where every individual feels valued and empowered has led us to develop the Inclusive Employability Toolkit. This comprehensive toolkit is designed to guide students, faculty, and staff in understanding and practicing EDI principles, ensuring that our campus is a place where diversity thrives and every voice is heard. 

The Inclusive Employability Toolkit is more than just a set of resources – it’s a commitment to continuous learning, understanding, and action. We invite you to explore the toolkit, participate in the activities, and engage with the wealth of available resources. Together, we can build an engineering community that truly reflects the world’s diversity, united in our pursuit of equity and inclusion. 

Begin by exploring this page; it provides a comprehensive background on the importance of EDI in the world of engineering and sets the stage for your learning journey. 

 

Welcome 

The world is incredibly diverse, but navigating the complexities of equity, diversity, and inclusion (EDI) can be challenging, especially for minority groups who face significant hurdles. In the video below, Professor Anne Nortcliffe invites you to explore the Inclusive Employability Toolkit, offering guidance on how to make the most of its features and resources. 

 

The Inclusive Employability Toolkit aims to

 

Contents 

How to use this toolkit effectively:  

Embarking on your journey through Inclusive Employability Toolkit is a step towards fostering an inclusive and diverse environment within the engineering community. This guide will help you navigate the toolkit, ensuring you make the most of the resources, challenges, and learning opportunities it offers. 

 

Goals

🌍 Diversity matters: The toolkit emphasizes that diverse voices enrich the workplace, offering unique perspectives that drive innovation and creativity.
💪 Empowering students: By focusing on technical students, the toolkit equips them with the skills and confidence to navigate their career paths successfully.
🎤 Encouraging authenticity: Bringing your authentic voice to work fosters an environment of trust and openness, leading to stronger team dynamics.
🤝 Role of allies: Supporting individuals from minority backgrounds (female, LGBTQ, disabled, mature, low socio-economic status, global majority) not only aids their success but enriches the workplace culture for everyone involved.
📈 Business impact: Companies that prioritise equity and inclusion see improved employee retention and higher morale, translating into better performance metrics.
🛠️ Better solutions: Diverse teams in engineering and technology are proven to develop more effective solutions, addressing a wider range of needs and challenges.
🏛️ Societal benefits: Promoting equity and inclusion not only benefits organisations but also contributes to a more just and equitable society overall. 

 

Licensing

To ensure that everyone can use and adapt the toolkit in a way that best fits their teaching or purpose, most of this work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Under this licence you are free to share and adapt this material, under terms that you must give appropriate credit and attribution to the original material and indicate if any changes are made.

 

Further details

CommitmentOur roleWhat we knowChallenges in the industryIndustry EmployersStudent feedback

To leading the charge in creating new opportunities for diversity and inclusion of engineering, technology and design to address regional skills gap. Our vision for all engineering, technology and design students regardless of their background have opportunity to thrive in engineering, technology and design industry.


As game changers we have researched and developed the Inclusive Employability Toolkit to empower students and employers in building bridges between academia, students, and industry to enable gainful graduate employment and more inclusive, dynamic, and diverse opportunities in engineering, technology and design.

A higher proportion of Global Majority and low socioeconomic students’ study at Post-92 universities, and yet, employment outcomes for graduates from these universities often lag behind their Russell Group peers.

Ethnicity, gender, and socioeconomic factors continue to shape the employability landscape However more inclusive engineering, technology and design teams create better solutions to problems for all of society.

Gain insights from industry employers as they discuss the toolkit and its impact.


Gain insights from students as they reflect on the usefulness and impact of the toolkit.


Please note: Discussions around discrimination, prejudice and bias are highly complex and part of a much wider national and international debate, including contested histories. As such, we have limited the scope of our resources to educating and supporting students.

The resources that the EPC and its partners are producing in this area will continue to expand and, if you feel there is an issue that is currently underrepresented in our content, we would be delighted to work with you to create more. Please get in touch.   

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Dr Emma A Taylor, founder of the Engineering Deaf Awareness Project (E-DAP), Royal Academy of Engineering Visiting Professor, Cranfield University, and Professor Sarah Jayne Hitt, PhD SFHEA, NMITE, Edinburgh Napier University, discuss embedding ethics in engineering education through wide use of deaf awareness: a gateway to a more inclusive practice.

“An ethical society is an inclusive society”. This is a statement that most people would find it hard to disagree strongly with. As users of the EPC’s Engineering Ethics Toolkit and readers of this blog we hope our message is being heard loud and clear.

But hearing is a problem:

One in five adults in the UK are deaf, have hearing loss or tinnitus. That is 12 million adults or 20% of the population. In the broader context of‘ ‘communication exclusion’ (practices that exclude or inhibit communication), this population figure may be even larger, when including comprehension issues experienced by non-native speakers and poor communication issues such as people talking over one another in group settings such as during meetings.

This ‘communication exclusion’ gap is also visible in an education context, where many educators have observed group discussion and group project dynamics develop around those who are the most dominant (read: loudest) communicators. This creates an imbalanced learning environment with the increased potential for unequal outcomes. Even though this ‘communication exclusion’ and lack of skills is such a huge problem, you could say it’s hidden in plain sight. Identification of this imbalance is an example of ethics in action in the classroom.

Across all spheres, we suggest that becoming deaf aware is one way to begin to address communication exclusion issues. Simple and practical effective tips are already widely disseminated by expert organisations with deep in the field experience (see list of resources below from RNID). Our collective pandemic experience took us all a great step forward in seeing the benefits of technology, but also in understanding the challenges of communicating through the barriers of technology. As engineering educators we can choose to become more proactive in using tools that are already available, an action that supports a wider range of learners beyond those who choose to disclose hearing or understanding related needs. This approach is inclusive; it is ethical.

And as educators we propose that there is an even greater pressing need to amplify the issue and promote practical techniques towards improving communication. Many surveys and reports from industry have indicated that preparing students for real world work environments needs improving. Although they often become proficient in technical skills, unless they get an internship, students may not develop the business skills needed for the workplace. Communication in all its forms is rightly embedded in professional qualifications for engineers, whether EngTech, IEng, CEng or other from organisations such as the UK’s Engineering Council.

And even when skills are explicitly articulated in the syllabus and the students are assessed, much of what is already being taught is not actually being embedded into transferable skills that are effectively deployed in the workplace. As education is a training ground for professional skills, a patchy implementation of effective and active practice of communication skills in the education arena leads to variable skill levels professionally.

As engineers we are problem solvers, so we seek clarification of issues and derivation of potential solutions through identification and optimisation of requirements. The problem-solving lens we apply to technology can also be applied to finding ways to educate better communicators. The “what” is spoken about in generic terms but the “how”, how to fix and examine root causes, is less often articulated.

So what can be done? What is the practical framework that can be applied by both academics and students and embedded in daily life? And how can deaf awareness help get us there?

Our proposal is to work to embed and deploy deaf awareness in all aspects of engineering education. Not only because it is just and ethical to do so, but because it can help us see (and resolve) other issues.  But this won’t, and can’t, be done in one step. Our experience in the field shows that even the simplest measures aren’t broadly used despite their clear potential for benefit. This is one reason why blogs and toolkits like this one exist: to help educators embed resources and processes into their teaching practice.

It’s important to note that this proposal goes beyond deaf awareness and is really about reducing or removing invisible barriers that exist in communication and education, and addressing the communication problem through an engineering lens. Only when one takes a step back with a deaf awareness filter and gets the relevant training, do your eyes (and ears) open and see how it helps others. It is about improving the effectiveness of teaching and communication.

This approach goes beyond EDI principles and is about breaking barriers and being part of a broader student development approach, such as intellectual, emotional, social, and personal growth. The aim is to get students present and to be in the room with you, during the process of knowledge transfer.

As we work on making our engineering classrooms better for everyone, we are focusing on understanding and supporting students with hearing impairments. We are taking a step back and getting re-trained to have a fresh perspective. This helps us see things we might have missed before. The goal is not just to be aware but to actually improve how we teach and communicate.

We want our classrooms to be inclusive, where everyone’s needs are considered and met. It is about creating an environment where all our students, including those with hearing impairments, feel supported and included in the learning process. And stepping back and taking a whole human (“humanist”) view, we can define education as an endeavour that develops human potential—not just an activity that produces nameless faceless quantifiable outcomes or products. As such, initiatives such as bringing forward deaf awareness to benefit broader communication and engagement provide a measurable step forward into bringing a more humanistic approach to Engineering Education.

So what can you do?

Through the EPC’s growing efforts on EDI, we welcome suggestions for case studies and other teaching materials and guidance that bring together ethics, sustainability and deaf awareness (or other issues of inclusivity).

We’re pleased to report that we are aiming to launch an EDI Toolkit project soon, building on the work that we’ve begun on neurodiversity. Soon we’ll be seeking  people to get involved and contribute resources, so stay tuned! (i.e. “If you have a process or resource that helped your teaching become more inclusive, please share it with us!”).

 

RNID resources list

 

Other resources

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

This article is also available here.

Authors: Peter Mylon MEng PhD CEng FIMechE PFHEA NTF and SJ Cooper-Knock PhD (The University of Sheffield). 

Topic: Maker Communities and ESD. 

Tool type: Knowledge. 

Relevant disciplines: Any. 

Keywords: Interdisciplinary; Education for sustainable development; Makerspaces, Recycling or recycled materials; Employability and skills; Inclusive learning; Local community; Climate change; Student engagement; Responsible consumption; Energy efficiency; Design; Water and sanitation; AHEP; Sustainability; Higher education; Pedagogy. 
 
Sustainability competency: Collaboration; Integrated problem-solving.

AHEP mapping: This resource addresses two of the themes from the UK’s Accreditation of Higher Education Programmes fourth edition (AHEP4): The Engineer and Society (acknowledging that engineering activity can have a significant societal impact) and Engineering Practice (the practical application of engineering concepts, tools and professional skills). To map this resource to AHEP outcomes specific to a programme under these themes, access AHEP 4 here and navigate to pages 30-31 and 35-37.  

Related SDGs: SDG 4 (Quality education); SDG 6 (Clean water and sanitation); SDG 11 (Sustainable cities and communities); SDG 12 (Responsible consumption and production); SDG 13 (Climate action). 
 
Reimagined Degree Map Intervention: Active pedagogies and mindset development; Cross-disciplinarity.

Who is this article for? This article should be read by educators at all levels in higher education who are curious about how maker spaces and communities can contribute to sustainability efforts in engineering education. Engaging with this topic will also help to prepare students with the soft skill sets that employers are looking for. 

 

Premise:  

Makerspaces can play a valuable role in Education for Sustainable Development (ESD). In this article, we highlight three specific contributions they can make to ESD in Engineering: Makerspaces enable engineering in real-world contexts; they build cross-disciplinary connections and inclusive learning; and they promote responsible consumption.   

 

A brief introduction to makerspaces: 

In recent years, a ‘makerspace’ movement has emerged in Higher Education institutions. While most prevalent in the US, there are now a number of university-based makerspaces in the UK, including the iForge at the University of Sheffield, the Institute of Making at UCL, and the Makerspace at King’s College London. So what is a makerspace, and what do they have to do with Education for Sustainable Development (ESD)?  

Makerspaces are part of a larger “maker movement” that includes maker fairs, clubs and magazines. Within universities, they are “facilities and cultures that afford unstructured student-centric environments for design, invention, and prototyping.” (Forest et al., 2016). Successful and inclusive makerspaces are student led. Student ownership of makerspace initiatives deepens student motivation, promotes learning, and encourages peer-to-peer collaboration. Successful makerspaces produce thriving learning communities, through which projects can emerge organically, outside of curriculum structures and discipline boundaries.  

In terms of Education for Sustainable Development (ESD), this means that students can bring their passion to make a difference, and can meet other students with similar interests but complementary skill sets. With support from the University, they can then be given opportunities to put their passion and skills into practice. Below, we focus on three concrete contributions that makerspaces can make to ESD:  Opportunities for applied learning; expanded potential for cross-disciplinary learning, and the chance to deepen engaged learning on sustainable consumption.  

 

1. Maker communities enable engineering in real world contexts:

1.1 ESD rationale 

ESD enables students to think critically about possible solutions to global challenges. It encourages students to consider the social, economic, and political context in which change takes place. ESD also spurs students to engage, where possible, with those beyond the university.  

It may be tempting to think of engineering as simply a technical exercise: one in which scientific and mathematical knowledge is taken and applied to the world around us. In practice, like all other professions, engineers do not simply apply knowledge, they create it. In order to do their work, engineers build, hold, and share ideas about how the world works: how users will behave; how materials will function; how they can be repaired or disposed of; what risks are acceptable, and why. These ideas about what is reasonable, rational, and probable are, in turn, shaped by the broader social, political, and economic context in which they work. This context shapes everything from what data is available, to what projects are prioritised, and how risk assessments are made. Rather than trying to ignore or remove these subjective and context-based elements of engineering, we need to understand them. In other words, rather than ask whether an engineering process is impacted by social, political, and economic factors we need to ask how this impact happens and the consequences that it holds. ESD encourages students to think about these issues.  

 

1.2 The contribution of makerspaces 

The availability of both equipment and expertise, and the potential for practical solutions, means that makerspaces often attract projects from outside the university. These provide opportunities to practise engineering in real-world contexts, where there is the possibility for participatory design. All such projects will require some consideration of social, political, or economic factors, which are at the heart of the Sustainable Development Goals.  

One example of this is SheffHEPP, a hydroelectric power project at the University of Sheffield. In response to requests for help from local communities, students are designing and building small-scale hydroelectric power installations in a number of locations. This multidisciplinary project requires an understanding of water engineering, electrical power generation, battery storage and mechanical power transmission, as well as taking into consideration the legal, financial, and environmental constraints of such an undertaking. But it also requires Making – students have made scale models and tested them in the lab, and are now looking to implement their designs in situ. Such combinations of practical engineering and real-world problems that require consideration of the wider context provide powerful educational experiences that expose students to the realities of sustainable development. 

 

There are a number of national and international organisations for students that promote SDGs through competitions and design challenges. These include: 

 

Student engagement with such activities is growing exponentially, and makerspaces can benefit students who are prototyping ideas for the competitions. At Sheffield, there are over 20 co-curricular student-led projects in engineering, involving around 700 students, many of which engage with the SDGs. In addition to SheffHEPP and teams entering all of the above competitions, these include teams designing solutions for rainwater harvesting, vaccine storage, cyclone-proof shelters for refugees, plastics recycling, and retrofitting buildings to reduce energy consumption. As well as the employability benefits of such activities, students are looking for ways to use engineering to create a better future, with awareness of issues around climate change and sustainability increasing year on year. And none of these activities would be possible without access to maker facilities to build prototypes.  

 

Linked to the makerspace movement is the concept of hackathons – short sprints where teams of students compete to design and prototype the best solution to a challenge. At Sheffield, these have included: 

 

In summary, Makerspaces enable students to access multiple initiatives through which they can engage in learning that is potentially participatory and applied. These forms of learning are critical to ESD and have the potential to address multiple Sustainable Development Goals.  

 

2. Maker communities build cross-disciplinary connections and encourage inclusive learning:

2.1 ESD rationale 

Global complex challenges cannot be resolved by engineers alone. ESD encourages students to value different forms of knowledge, from within and beyond academia. Within academia, makerspaces can provide opportunities for students to collaborate with peers from other disciplines. Cross-disciplinary knowledge can play a crucial role in understanding the complex challenges that face our world today. Makerspaces also offer an opportunity for students to engage with other forms of knowledge – such as the knowledge that is formed through lived experience – and appreciate the role that this plays in effective practices of design and creation. Finally, makerspaces can help students to communicate their knowledge in ways that are understandable to non-specialist audiences. This inclusive approach to knowledge creation and knowledge sharing enables students to think innovatively about sustainable solutions for the future.  

 

2.2 The contribution of makerspaces   

Cross-disciplinary spaces  

Student-led makerspaces encourage students to lead in the creation of cross-disciplinary connections. For example, at the University of Sheffield, the makerspace has primarily been used by engineering students. Currently, however, the students are working hard to create events that will actively draw in students from across the university. This provides students with a co-created space for cross-disciplinary exchange as students train each other on different machines, learning alongside each other in the space. At other times, staff from different disciplines can come together to create shared opportunities for learning. 

The cross-disciplinary nature of makerspaces and the universality of the desire to create encourages a diverse community to develop, with inclusivity as a core tenet. They can often provide opportunities for marginalised communities. Makerspaces such as the ‘Made in Za’atari’ space in Za’atari refugee camp have been used to give women in the camp a space in which they can utilise, share, and develop their skills both to improve wellbeing and create livelihoods. Meanwhile, projects such as Ambessa Play have provided opportunities for young people in refugee camps across the world to learn about kinetic energy and electronic components by creating a wind-up flashlight.  

 

Spaces of inclusive learning  

Maker projects also allow students to engage with their local communities, whether creating renewable energy installations, restoring community assets or educating the next generation of makers. Such projects raise the profile of sustainable development in the wider public and give students the opportunity to contribute to sustainable development in their neighbourhoods. 

 

3. Maker communities promote responsible consumption:

3.1 ESD rationale 

ESD does not just influence what we teach and how we teach; it also shapes who we are. A central tenet of ESD is that it helps to shape students, staff, and educational communities. When this happens, they are – in turn – better able to play their part in shaping the world around them.  

 

3.2 The contribution of makerspaces  

Even before the concept was popularised by the BBC’s ‘The Repair Shop’, repair cafes had begun to spring up across the country. Such facilities promote an ethos of repair and recycling by sharing of expertise amongst a community, a concept which aligns very closely with the maker movement. Items repaired might include furniture, electrical appliances, and ornaments. Related organisations like iFixit have also helped to promote responsible consumption and production through advocacy against built-in obsolescence and for the ‘Right to Repair’. 

The same principles apply to Making in textiles – sustainable fashion is a topic that excites many students both within and outside engineering, and makerspaces offer the opportunity for upcycling, garment repair and clothes shares. Students can learn simple techniques that will allow them to make better use of their existing wardrobes or of used clothing and in the process begin to change the consumption culture around them. At the University of Sheffield, our making community is currently planning an upcycled runway day, in which students will bring clothing that is in need of refresh or repair from their own wardrobes or from local charity shops. Our team of peer-instructors and sewing specialists will be on hand to help students to customise, fit, and mend their clothes. In doing so, we hope to build an awareness of sustainable fashion amongst our students, enabling an upcycling fashion culture at the university.  

 

Conclusion: 

Education for Sustainable Development plays a vital role in enabling students to expand the knowledge and skills that they hold so that they can play their part in creating a sustainable future. Makerspaces offer a valuable route through which engineering students can engage with Education for Sustainable Development, including opportunities for applied learning, cross disciplinary connections, and responsible consumption.  

 

References: 

Forest, C. et al. (2016) ‘Quantitative survey and analysis of five maker spaces at large, research-oriented universities’, 2016 ASEE Annual Conference & Exposition Proceedings [Preprint]. (Accessed 19 February 2024). 

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters. 

 
To view a plain text version of this resource, click here to download the PDF.

We’ve collated a library of links to groups, networks, organisations, and initiatives that connect you with others who are working on embedding sustainability in engineering education.

 

In developing the resources for the EPC’s Sustainability Toolkit, we took into account recent scholarship and best practices and reviewed existing material available on sustainability in engineering. You can find links to these online resources in our ever-growing library of
engineering education resources on sustainability below. Please note, the resources linked
below are all open-source. If you want to suggest a resource that has helped you, find out how
on our Get Involved page.

 

To view a page that only lists library links from a specific category type:

 

Collaboration resources

Organisation Type Sustainability focus
Students Organising for Sustainability (SOS) Student groups General
European Students of Industrial Engineering and Management (ESTIEM) Student groups Engineering-specific
People & Planet Student groups General
Student Platform For Engineering Education Development (SPEED) Student groups Engineering-specific
Global Spark Student groups General
Board of European Students of Technology (BEST) Student groups General
UN regional centre for expertise Networks General
Alliance for Sustainability Leadership in Education(EAUC) Networks General
RCE Scotland – Learning for Sustainability Scotland Networks General
UN Global Compact Network Networks General
Global Engineering Deans Council (GEDC ) Networks Engineering-specific
International Federation of Engineering Education Societies (IFEES) Networks Engineering-specific
Engineering for Change Networks Engineering-specific
Sustainability Academic Network (SUSAN) Networks General
Higher Education Sustainability Initiative(HESI) Organisations / Initiatives General
UK Fires Organisations / Initiatives Engineering-specific
Engineering for One Planet (EOP) Organisations / Initiatives Engineering-specific
Engineers Without Borders UK (EWB-UK) Organisations / Initiatives Engineering-specific
SEFI Sustainability Special Interest Group Organisations / Initiatives Engineering-specific
Inter-University Sustainable Development Research Programme (IUSDRP) Organisations / Initiatives General

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

This post is also available here.

Author: The Sustainability Resources Library was produced by Crystal Nwagboso (Engineering Professors Council). If you want to suggest a resource that has helped you, find out how on our Get Involved page.

Welcome to the EPC’s Enterprise Collaboration Toolkit – formerly known as the Crucible Project. Here you will find EPC’s landmark project supporting university and industry collaboration in engineering by showcasing and sharing the keys to success.

Some toolkit content is available to members only. For best results, make sure you’re logged in.

The Enterprise Collaboration Toolkit was inspired by the EPC’s landmark 2020 Annual Congress, Industry & Academia: Supercharging the Crucible, which highlighted five areas of mutual interest.

This toolkit includes case studies from a wide range of HE institutions and industry partners, focusing on these 5 themes which can all can be accessed via the links below:

These case studies are aimed at:

Advisors and contributors

In 2021 the EPC called for case study contributions to build this toolkit to help our members forge stronger industry links by sharing experiences and developing resources. We were delighted to receive nearly 50 applications to contribute case studies, exploring one or more of the Crucible Projects five main themes. These submissions were reviewed in detail by the EPC’s Research, Innovation and Knowledge Transfer Committee (RIKT) and 25 were shortlisted to present at our very successful Crucible Project online launch event on the 16th February 2022. With over 100 attendees joining us throughout the full-day event we saw presentations of a fantastic range of the case studies now available in this toolkit. We would like to extend our greatest thanks to the RIKT committee for all their enthusiasm and hard work on this project, in addition to all those who presented at the event and/or contributed case studies to make this an extensive, and what we hope will be a very useful, resource.

More to come

This is just the beginning of the Crucible Project toolkit – this will be a living and growing resource to provide best practice examples of academic-industry partnerships to help you find research funding, place graduates in employment, create work-based learning and many other collaborations. To ensure the continuous growth of this resource, members will soon be able to contribute their own, or further case studies.

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Universities’ and business’ shared role in regional development; Collaborating with industry for teaching and learning; Knowledge exchange; Research; Graduate employability and recruitment.

Author: Prof Matt Boyle OBE (Newcastle University).

Keywords: Electrification; Collaboration Skills; Newcastle.

Abstract: Driving the Electric Revolution is led by Newcastle and is a collaborative R&D project to build supply chains in Power Electronics Machines and Drives. The University led the bid and as we amass supply chain capability we will generate £ Billions in GVA.

 

Newcastle University has been embedded in the academic and industrial development of the North East of England since 1834. Recently, one of its core competencies, Machines and Drives research, has been used to attract investment to the region from Industry and Government helping to increase the economic prospects for the North East region.

Newcastle University is the national lead organisation for Driving the Electric Revolution Industrialisation Centres an Industrial Strategy Challenge Fund Wave 3 competition. The centres serve two purposes,

  1. A focal point for development of manufacturing processes in Power Electronics, Machines and Drives (PEMD) through investment in cutting edge manufacturing equipment.
  2. The training of researchers, students, employees of industrial partners on these important new processes.

The Driving the Electric Revolution (DER) Industrialisation Centres (DERIC) project aims to accelerate UK industrialisation of innovative and differentiated PEMD manufacturing and supply chain solutions. They are doing this by creating a national network to coordinate and leverage the capabilities of 35 Research and Technology Organisations (RTO) and academic establishments, based within four main centres.  Supported by 166 industrial partners it represents the largest coordinated industrialisation programme the UK PEMD sector has ever seen.

Newcastle University has, in living memory, always been at the forefront of Electric Machines and Drives innovation globally. It was inevitable that Newcastle would lead the DER project given its pedigree, reputation and the fact that it was supported by several companies in several sectors, Automotive, Aerospace and domestic products who undertake product research in the North East and who seek to manufacture in the UK if possible.

Newcastle did recognise however that it couldn’t deliver the government programme alone. There were four institutions which formed a consortium to bid into the competition, Newcastle University, University of Strathclyde, Warwick Manufacturing Group and the Compound Semiconductor Applications Catapult in Newport South Wales. Over time they have been joined by University of Nottingham, University of Birmingham, Swansea University and University of Warwick. Letters of support were received from 166 Industry partners, 27 FE and HE organisations expressed support as did 13 RTOs. Although the national bid was led by Newcastle, it took a more North East regional view in development of its delivery model.

Therefore, in addition to this national work, Newcastle extended their DERIC application beyond Newcastle to Sunderland where they worked with Sunderland council to establish a DERIC research facility in the area. Sunderland city council worked with Newcastle to acquire, fit out and commission the lab which received equipment from the project and is due to open in 2022.

Nationally the primary outcome is the establishment of the Driving the Electric Revolution Industrialisation Centres and the network.

The four DERIC act as focal points for the promotion of UK PEMD capabilities. They design develop and co-sponsor activities at international events. They send industrial representatives to meet with clients and research partners from UK, Europe and Asia, as well as developing a new UK event to attract leading PEMD organisations from around the globe.

In Newcastle the university’s sponsorship of both the national project as well as the DERIC in the North East is helping attract, retain and develop local innovation and investment. The equipment granted by the DER Challenge to the centre includes a Drives assembly line as well as an advanced Machines line. The DERIC is focused primarily in the development of manufacturing processes using the granted equipment. The equipment was selected specifically with these new processes in mind. The success of the DERIC program already means that the country and the region have attracted substantial inward investment.

Investments by three companies came to the North East because of the capability developed in the region. They have all agreed partnerships with the university in the process of establishing, acquiring and investing in the North East. The three companies are:

  1. British Volt mission is to accelerate the electrification of society. They make battery cells. Their Gigaplant in Northumberland will be the second Gigaplant in the UK. They are investing £1Bn into the region creating around 5,000 jobs both at the plant and in the supply chain.
  2. Envision also make batteries. Unlike British volt the Envision cell is a Gel pack. Envision has the first Gigaplant in the UK at Sunderland. They are investing a further £450M to expand the plant in Sunderland and potentially another £1.8Bn by 2030.
  3. Turntide Technologies invested £110M into the region acquiring three businesses. These have all in some fashion been supported by and supportive of the PEMD capability at Newcastle over the past six decades.

The university has worked tirelessly to help create an ecosystem in the region for decarbonisation and electrification.

The last stage of this specific activity is the creation of the trained employees for this new North East future. The university, collaborating across the country with DER partners, is embarking on an ambitious plan to help educate, train and upskill the engineers, scientists and operators to support these developments. It is doing this by collaborating, for the North East requirement, with the other universities and further education colleges in the region. Industry is getting involved by delivering a demand signal for its requirements. The education, training and up skilling of thousands of people over the next few years will require substantial investments by both the educators in the region as well as industry.

As the pace of electrification of common internally combusted applications accelerates the need for innovation in the three main components of electrification, power source, drive and machine will grow substantially. The country needs more electrification expertise. The North East region has many of the basic building blocks for a successful future in electrification. Newcastle University and its Academic and Industrial partners have shown the way ahead by collaborating, leading to substantial inward investment which will inevitably lead to greater economic prosperity for the region. Further information is available from the Driving the Electric Revolution Industrialisation Centres website. In addition, there are annual reports and many events hosted, sponsored or attended by the centres.

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Knowledge exchange, Collaborating with industry for teaching and learning

Authors: Deanne Taenzer (ExpertFile) and Kendra Gerlach, MBA, APR (Virginia Commonwealth University)

Keywords: Industry, Academic Expertise, Collaboration, Knowledge Exchange, Commercial Engagement, Content, Search, Discovery, Innovation, Invention

Abstract: The theme of the session is about how industry currently searches for academic expertise for applied research and other interventions. A speaker from the school of engineering and one from their partnership platform will talk about the importance of online searches and having effective academic profiles for web searches, discovery and engagement. The speakers will be: Kendra Gerlach (Director of Marketing and Communications at the Virginia Commonwealth University’s College of Engineering) and Justin Shaw (UK Development Director for ExpertFile). The university will identify specific industry engagements through their outreach via their own strategic focus and using the content development, structured data for discovery and broad reach distribution channels provided as part of their partnership with ExpertFile.

 

The following case study addresses, when it comes to knowledge exchange, that there is a fundamental issue in the abilities of industry to identify and source relevant academic experts and applied research centres in the first place.

The aim of the strategy covered in this case study is to determine if improved discovery via online channels and making use of relevant content has more positive outcomes for industry access and engagement with academia. We will discuss how industry searches for academic expertise for applied research, consulting and other interventions– and how the efforts of the Virginia Commonwealth University (VCU) College of Engineering improved the attraction, interest and engagement from industry and beyond.

VCU College of Engineering needs a strategy for academic expertise discovery

As a young and growing institution, VCU College of Engineering was aware that its faculty had much to offer for knowledge exchange but were almost impossible to find by potential external partners. Before adopting a strategy and partnering with the global online expert platform, ExpertFile, the College had no solution for an online academic directory that offered more than just contact and basic biographical details. A few academics already had websites for their own labs, some had up-to-date information, some included curriculum vitae. The presentation was variable and unattuned to external perspectives. Many weren’t even cited on the College’s website domain, and most were invisible to an online search.

The College recognised that there was a need to make their academics more easily findable with professional-looking content that would surface on top search engines, while also having the expertise promoted beyond the College’s website itself.

The old strategy failed to deliver

Before the College implemented a strategy focused on improved discovery and on delivering relevant and engaging content, it used traditional and digital marketing tactics that didn’t have really an anchor of information for the academic experts. Faculty relied on their own personal connections to industry and other researchers. As the College grew, it became evident that to form research partnerships and pursue large grants, faculty must be more easily found and their expertise easily accessed for academics and non-academics alike.

Putting the strategy into action

When the College pursued the strategy to increase expert visibility, many senior academics were resistant and did not want to change – as they did not fully understand the value to them and their work. The College proceeded with the adoption of professional online profiling knowing that if the strategy did not succeed, at the very least they would have current strengthened content for their showcasing academics online.

The College chose a technology platform to mobilise their strategy and modernise their market visibility – to be competitive in the engineering space. They chose to work with ExpertFile as it supported their own web presence and offered updated multimedia content formats such as videos, images and books. Beyond technology, ExpertFile’s content distribution channels (with partner promotional channels and expert-seekers) also increased content visibility beyond their own website.

With the resistance of faculty a concern, and the need for faculty to provide content for the profiles, the team adopted an initial message related to the student recruitment priority in order to get them on board (academics understood the need to be seen by potential students).

Faculty members were given their own dedicated page on the egr.vcu.edu domain. This was essential to success. Each profile has a unique, personalised url on the website so that search engines can easily find them, resulting in higher search ranking. With 93% of online sessions starting with a search engine[1], 91% of pages getting no organic search traffic from Google [2] and 75% of internet users never scroll past the first page [3] this was critical for ‘discovery’.

The unique urls also facilitated the Marketing and Communications Department to employ cross-linking, a key part to the success of the strategy. The marketing team promotes links to profiles in all content related to an academic. Every news story, award or newsletter mention includes a link. Social media uses links to drive viewers back to the website and the profile. The team have also encouraged the parent University to include links to faculty profiles whenever that person is mentioned.

VCU Engineering created a directory of profiles for the entire College members plus subdirectories for each sub-uni and department for ease of discovery. For example, a searchable subdirectory of only Computer Science faculty or Mechanical Engineering faculty which routes to that department’s homepage.

Profiles aren’t limited to biographical information and publications; they include areas of expertise, industry experience, research patents, videos, books, media and event appearances – all valued by industry and others. This content is as important as the initial discovery as it offers searchers a greater understanding of the academic expertise and its value to them.

Engaging industry benefits reputation
Industry partnerships and opportunities are an important focus of the College and academics knew that improved discovery would have widespread benefits; improving the reputation of the College and its faculty and attracting other groups – prospective graduate students, foundations, academic colleagues, associations and media.

Faculty members with strong reputations in their fields often advance in their own academic associations. For instance, one of the College’s Computer Science experts has been named president-elect of a global organisation. A nuclear engineering professor is now Director General of the World Nuclear Association. Without discovery, academics and colleges rely on their limited connections and miss these larger opportunities.

News media seeking experts struggle to find credible sources. A VCU associate professor that specialises in aerosols is now regularly featured in media and on television because he is now easily findable as an expert in this field. Media coverage has a direct lead generation impact for industry engagement and secures trust in the credibility of the source.

Many of the College’s academics have now established industry partnerships, and the marketing team knows that these efforts have contributed to those successes. From the formation of pharmaceutical clusters locally to the fastest licensing agreement done by the University, the commitment of this strategy to support those successes has paid off.

Measuring impact and results

The College uses tools like Google Analytics Studio to measure results and track progress. Since it has employed trackable pages and cross-links to the content, it has been able to record the steady progress of these efforts. Faculty have benefited from much-elevated search rankings including top-ranked faculty profiles which are viewed between 2,000 and 3,000 times a year, with more than 2,000 different visitors viewing each profile. In a given year, the College now tracks over 90,000 unique visitors that have viewed their academic profiles.

 

 

More than 70% of the views come from organic search, which means when a faculty member’s name is searched, their profile pages are among the top results, and in some cases are the number one search result.

The strategy continues to add value

Kendra Gerlach, Director of Marketing and Communications at VCU College of Engineering, and co-author of this case study reflected:

”Researchers often assess their involvement and benefit from supporting  ventures on a three year cycle. If the second year is better than the first, and if the College is seeing success, they continue a third year.“

Kendra is happy to report that the College is now in year five of using ExpertFile and this expert profiling and searchability strategy.

Key Takeaways:

 

Access summary presentation slides of this case study as a pdf document here.

 

Endnotes

[1] imForza, 2013, Vinny La Barbera – 8 SEO stats that are hard to ignore 

[2] Ahrefs, 2020, Tim Soulo – Search traffic study

[3] Marketshare.hitslink.com, October 2010

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

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