Author: Peter Beattie (Ultra Group). 

Topic: Dealing with contracts or subcontracts with potential slave or forced labour. 

Engineering disciplines: Manufacturing; Engineering business. 

Ethical issues: Social responsibility; Human rights; Risk. 

Professional situations: Legal implications; Company/organisational reputation; Conflicts with leadership/management. 

Educational level: Beginner. 

Educational aim: Practising Ethical Reasoning: the application of critical analysis to specific events in order to evaluate and respond to problems in a fair and responsible way. 

 

Learning and teaching notes: 

This case study puts students in the shoes of an engineer who is required to select a subcontractor to manufacture systems and parts. There are stipulations around who can be selected, among which are legal and ethical concerns around  suspicions of slavery or forced labour. The engineer must navigate communication with both their supervisors and their potential subcontractor, and ultimately justify their decision.  

This case study addresses two of the themes from the Accreditation of Higher Education Programmes fourth edition (AHEP4): The Engineer and Society (acknowledging that engineering activity can have a significant societal impact) and Engineering Practice (the practical application of engineering concepts, tools and professional skills). To map this case study to AHEP outcomes specific to a programme under these themes, access AHEP 4 here and navigate to pages 30-31 and 35-37. 

The case is presented in three parts. If desired, a teacher could use the Summary and Part one in isolation, but Parts two and three enable additional professional situations to be brought into consideration. The case study allows teachers the option to stop at multiple points for questions and/or activities as desired.  

Learners have the opportunity to: 

Teachers have the opportunity to: 

 

Learning and teaching resources: 

Professional organisations: 

Government sites: 

Global development institutions: 

NGOs: 

Educational institutions: 

 

Summary: 

Autonomous Vehicle Corporation (AVC) has recently been awarded a contract to provide a bespoke design unmanned air vehicle to India. AVC is a UK certified B Corp that prides itself on maintaining the highest standards of social and environmental performance, transparency, and accountability. 

A stipulation of the newly awarded contract is that at least 30% of the contract value is spent on the manufacture of sub-systems and parts from subcontractors based in India. AVC is responsible for identifying and contracting these suppliers. 

After many years working as a Systems Engineer for AVC, you have been selected as the Lead Engineer for the project, responsible for the selection of the Indian suppliers. You are aware from your initial research of reports regarding slave and forced labour in the region’s manufacturing industry and are concerned that this situation might affect the project and the company. Additionally, you would personally feel uncomfortable knowing that you might contract a supplier who engaged in those practices. 

 

Optional STOP for questions and activities: 

1. Activity: To consider how AVC might be impacted from engaging a supplier that utilises slave or forced labour, chart out the viewpoints of different stakeholders, such as customers, investors, other suppliers, communities, and employees. 

2. Discussion: Are there other factors besides ethical considerations that may influence your selection of supplier? What are these?  

3. Discussion: How would you weigh the importance of ethical considerations, such as the use of slave or forced labour, against the other factors identified in the previous question? What information or resources might you use in guiding your weighting of these considerations? 

4. Activity: Contrast the UK Engineering Council’s code of ethics with the Engineering Council of India’s Code of Ethics. How do the two differ? Which code should you be primarily guided by in this situation? Why? How might cultural expectations and norms influence what is seen as ethical?  

 

Dilemma – Part one: 

One supplier you are considering is Quality Electronics Manufacturing Pvt. Ltd. (QEM), a company based outside Naya Raipur in one of India’s poorest provinces. During a video call, QEM’s managing director assures you that they comply with a strict code of ethics and conduct all recruitment through a carefully selected list of brokers and agencies. He tells you that QEM sources raw materials from around the world, and none of their suppliers have ever been convicted of any offences relating to slavery. He invites you to tour their factory when you are in the country next month and will personally escort you to answer any questions you may have. 

 

Optional STOP for questions and activities: 

1. Activity: Does anything you have heard give you cause for concern regarding the risk of slave or forced labour at QEM in particular? Research this issue from the perspective of various sources, such as investigative journalism, academic papers, government reports, and industry publications. Do their conclusions align or differ in any significant ways? Are there any gaps in knowledge that these sources haven’t adequately covered?  

2. Discussion: QEM mentions that they source raw materials from around the world. The reality of modern supply chains is that they often involve multiple complex layers of subcontractors. Does AVC have an ethical duty to consider the whole supply chain? Would this be the same if AVC were further down the supply chain? If AVC were further down the supply chain, would they have to consider the upstream elements of the supply chain? What are the business implications of considering an entire supply chain? 

3. Activity: List possible contextual risk factors and potential indicators of slave and forced labour. Which are present in the case of QEM? 

4. Activity and discussion: Create a set of questions you wish to answer during your visit to QEM to help assess the risk that they are engaged in the use of slave or forced labour. How will you get this information? Who will you need to talk to? What evidence would you expect to see and collect? To practise business communication, students could draft a memo to their supervisor explaining the situation and outlining their proposed course of action.  

 

Dilemma – Part two: 

During your visit to QEM’s factory, you meet with workers at all levels and you review QEM’s policies and procedures. You identify some potential risk factors that could indicate QEM is using forced labour in its workforce. You raise this with QEM’s managing director, but he responds indignantly, “QEM creates good jobs for our workers and without us they would not be able to feed their families. Your contract would allow us to sustain those jobs and create many more for the local community.” 

You know that QEM is the lowest cost supplier for the work you want them to undertake, and you are under pressure to keep budgets down. You have no conclusive evidence that QEM uses forced labour. You also know that the alternative suppliers you could use are all based in regions with high employment, which means the risk of not being able to staff your work (resulting in schedule delays) is high.  

Upon your return to the UK, your project manager calls you into her office and tells you she needs your decision on whether to utilise QEM by the end of the week. 

 

Optional STOP for questions and activities: 

1. Activity: Conduct a risk analysis that identifies what might be the impact of not using QEM and what might be the impact of using QEM. 

2. Debate: Do you use QEM as one of your suppliers? Why, or why not? You may wish to consider your answer using the lens of uncertainty and risk. 

3. Discussion: What actions could you put in place with QEM to reduce the incidence/risk of slave or forced labour in its workforce? Which of these would you recommend, and which would you require, QEM to implement as part of contracting with them? How would you enforce them, and what evidence of them being successfully implemented would you need? 

 

Dilemma – Part three – Postscript:

If you chose to use QEM: It is now two years after you subcontracted QEM. An investigation by an NGO has uncovered the rampant use of slave and forced labour within the global electronics manufacturing industry by companies with B-Corp status. AVC is named as one of the perpetrators, and a story about workers at QEM is scheduled to run in a leading tabloid newspaper tomorrow morning. AVC has called an emergency press conference to give its side of the story.  

If you chose not to use QEM: The following week, your project manager calls you into her office again. She tells you that she has just stepped out of a meeting with the board, and they are deeply concerned about spiralling costs on your project. In particular, they are concerned that you rejected QEM’s proposal in favour of another supplier who is more than twice as expensive. You have been asked to present your reasoning to the board when they reconvene shortly.  

 

Optional STOP for activity:

1. Roleplay either the press conference or the board meeting and defend your decision. 

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Authors: Mr Neil Rogers (Independent Scholar); Sarah Jayne Hitt, Ph.D. SFHEA (NMITE, Edinburgh Napier University).

Topic: Suitable technology for developing countries. 

Engineering disciplines: Mechanical engineering; Electrical engineering; Energy. 

Ethical issues: Sustainability; Honesty; Integrity; Public good. 

Professional situations: Communication; Bribery; Working cultures; Honesty; Transparency. 

Educational level: Advanced. 

Educational aim: Practicing Ethical Reasoning: the application of critical analysis to specific events in order to evaluate and respond to problems in a fair and responsible way. 

 

Learning and teaching notes: 

This case study requires a newly appointed engineer to make a decision about whether or not to sell unsuitable equipment to a developing country. Situated in Ghana, the engineer must weigh perspectives on environmental ethics that may differ from those informed by a different cultural background, as well as navigate unfamiliar workplace expectations. 

The engineer’s own job security is also at stake, which may complicate decision-making. As a result, this case has several layers of relations and potential value-conflicts. These include values that underlie assumptions held about honesty, integrity, the environment and its connection to human life and services. 

This case study addresses two of the themes from the Accreditation of Higher Education Programmes fourth edition (AHEP4): The Engineer and Society (acknowledging that engineering activity can have a significant societal impact) and Engineering Practice (the practical application of engineering concepts, tools and professional skills). To map this case study to AHEP outcomes specific to a programme under these themes, access AHEP 4 here and navigate to pages 30-31 and 35-37. 

This case study is presented in two parts. If desired, a teacher can use Part one in isolation, but Part two develops and complicates the concepts presented in Part one to provide for additional learning. The case study allows teachers the option to stop at multiple points for questions and/or activities as desired.  

Learners have the opportunity to: 

Teachers have the opportunity to: 

 

Learning and teaching resources: 

Educational institutions: 

Journal articles: 

Professional organisations: 

News articles: 

NGOs: 

 

Pre-reading: 

To prepare for activities related to environmental ethics, teachers may want to read, or assign students to pre-read, the academic articles found in the resource list: ‘Environmental ethics: An overview’ or ‘Mean or Green: Which values can promote stable pro-environmental behaviour?’ 

 

Dilemma – Part one: 

You have just graduated from university as a mechanical engineer and you are starting your first job as a sales engineer for JCD Engineering, a company that designs and manufactures pumping equipment. JCD has recently expanded operations in sub-Saharan Africa and you took the job because you were excited for the opportunity to travel and work in a country and culture different from your own.  

For your first project, you have been asked to put together quite a large bid for a water pumping aid project for some farms in northern Ghana. It just so happens that there is a trade show being held in Accra, so your manager has suggested you attend the show with a colleague to help on the company stand and combine this with a site visit to where the pumping equipment is to be installed. A representative from the aid organisation agrees to drive you to where the project will be sited before the trade show takes place. 

On arrival in Ghana, you are met by the rep to take you on your journey up country. This is your first visit to a developing country; you are excited, a little apprehensive and quite surprised by disorganisation at the airport, poor infrastructure, and obvious poverty in the villages up country. Still, you immediately see the difference that water pump installation could make to improve quality of life in villages. After two days of travelling, you eventually arrive at the village where the project JCD is bidding on will be situated. You are surprised to hear that the aid rep is quite cynical about engineering aid projects from the UK; this is because many have failed and she hopes that this won’t be another one. She is very busy and leaves you with local school teacher Amadou, who will host you during your stay and act as your interpreter. 

The local chief, farmers, and their families are very excited to see you and you are taken aback by the lavish food, dancing, and reception that they have laid on especially for you. You exchange social media contacts with Amadou, who you understand has been instrumental in winning this contract. You get excited about working with Amadou on this project and the prospect of improving the livelihoods of the locals with better access to clean water. 

After some hours you get shown some of the existing pumping equipment, but you don’t recognise it and it has obviously been left idle for some time and looks to be in a poor state. The farmers appear confused and are surprised that you aren’t familiar with the pumps. They explain that the equipment is from China and was working well for many years. They understand how it operates and have even managed to repair some of the fittings in local workshops, but there are now key parts they have been waiting many months for and they assume that you have brought them with you. 

You try to explain through Amadou that there has been some misunderstanding and that you don’t have the spares but will be quoting for replacement equipment from your company in the UK. This is not what the farmers want to hear and the mood changes. They have spent many years getting to know this kit and now they can even locally fabricate some of the parts. Why would you change it all now? The farmers start shouting and Amadou takes you to one side and suggests you should respond by offering them something in return. 

What should you offer them? 

 

Optional STOP for questions and activities: 

1. Discussion: What is your initial reaction to the miscommunication? Does it surprise you? What might your initial reaction reveal to you about your own perspectives and values? 

2. Discussion: What is your initial reaction to the reception given to you? Does it surprise you? What might your initial reaction reveal to you about your own perspectives and values? 

3. Activity: Technical integration – undertake an electrical engineering technical activity related to water pumps and their power consumption against flow rates and heads. 

4. Discussion and activity: List the potential benefits and risks to implementing water pump technology compared to traditional methods of water collection. Are these benefits and risks the same no matter which country they are implemented in? 

5. Activity: Research water pumping in developing countries. What are the main technical and logistical issues with this technology? Are there any cultural issues to consider?  

6. Activity: This activity is related to optional pre-readings on environmental ethics. Consider how your perspective is related to the following environmental values, and pair/share or debate with a peer. 

 

Dilemma – Part two: 

You reluctantly backtrack a little on what you said earlier and convince Amadou and the farmers that you will be able to sort something out. Back in Accra at the local trade show, you manage to source only a few spares as a quick fix since you had to pay for them yourself without your colleague noticing. The aid representative agrees to take them up country next time she travels. 

You arrive back in the UK and begin to prepare the JCD bid. You are aware that the equipment from your company is very different to the Chinese kit that the farmers already have. It is designed to run on a different voltage and uses different pipe gauges throughout for the actual water pumping. The locally fabricated spares will definitely not connect to the JCD components you will be specifying. 

You voice your concerns to your manager about the local situation but your manager insists that it is not your problem and the bid will not win if it is not competitive. Sales in your department are not good at the moment, and after all you are a new employee on probation and you want to make a good first impression. 

Having further investigated some comments Amadou made on the trip, you discover that the water table has dropped by several metres in this part of Ghana over the last five years and you realise that the equipment originally quoted for might not even be up to the job! 

 

Optional STOP for questions and activities: 

1. Discussion: Should you disclose these newly discovered concerns about the water table height or keep quiet? 

2. Discussion: Do you continue to submit the bid for equipment that you know may be totally inappropriate? Why, or why not? 

3. Activity: Role-play a conversation between the engineer and the JCD manager about the issues that have been discovered. 

4. Discussion and activity: Research levels of the water table in West Africa and how they have changed over the last 50 years. Is there a link here to climate change? What other factors may be involved? 

5. Discussion: Environmental ethics deals with assumptions that are often unstated, such as the obligation to future generations. Some people find that our obligation is greater to people who exist at this moment than to those that don’t yet exist. Do you agree or disagree with this position? Why? Can we maintain an obligation to future generations while simultaneously saying that this must be weighed against the obligations in the here and now? 

6. Activity: Both cost-benefit and value trade-off analyses are valuable approaches to consider in this case. Determine the possible courses of action and undertake both types of analysis for each position by considering both short- and long-term consequences. (Use the Mapping actors and processes article to help with this activity.) 

7. Activity: Using reasoning and evidence, create arguments for choosing one of the possible courses of action. 

8. Activity: Use heuristics to analyse possible courses of action. One heuristic is the Environmental ethics decision making guide. Another is the 7-step guide to ethical decision-making. 

  

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Universities’ and business’ shared role in regional development; Collaborating with industry for teaching and learning; Knowledge exchange; Research; Graduate employability and recruitment.

Author: Prof Matt Boyle OBE (Newcastle University).

Keywords: Electrification; Collaboration Skills; Newcastle.

Abstract: Driving the Electric Revolution is led by Newcastle and is a collaborative R&D project to build supply chains in Power Electronics Machines and Drives. The University led the bid and as we amass supply chain capability we will generate £ Billions in GVA.

 

Newcastle University has been embedded in the academic and industrial development of the North East of England since 1834. Recently, one of its core competencies, Machines and Drives research, has been used to attract investment to the region from Industry and Government helping to increase the economic prospects for the North East region.

Newcastle University is the national lead organisation for Driving the Electric Revolution Industrialisation Centres an Industrial Strategy Challenge Fund Wave 3 competition. The centres serve two purposes,

  1. A focal point for development of manufacturing processes in Power Electronics, Machines and Drives (PEMD) through investment in cutting edge manufacturing equipment.
  2. The training of researchers, students, employees of industrial partners on these important new processes.

The Driving the Electric Revolution (DER) Industrialisation Centres (DERIC) project aims to accelerate UK industrialisation of innovative and differentiated PEMD manufacturing and supply chain solutions. They are doing this by creating a national network to coordinate and leverage the capabilities of 35 Research and Technology Organisations (RTO) and academic establishments, based within four main centres.  Supported by 166 industrial partners it represents the largest coordinated industrialisation programme the UK PEMD sector has ever seen.

Newcastle University has, in living memory, always been at the forefront of Electric Machines and Drives innovation globally. It was inevitable that Newcastle would lead the DER project given its pedigree, reputation and the fact that it was supported by several companies in several sectors, Automotive, Aerospace and domestic products who undertake product research in the North East and who seek to manufacture in the UK if possible.

Newcastle did recognise however that it couldn’t deliver the government programme alone. There were four institutions which formed a consortium to bid into the competition, Newcastle University, University of Strathclyde, Warwick Manufacturing Group and the Compound Semiconductor Applications Catapult in Newport South Wales. Over time they have been joined by University of Nottingham, University of Birmingham, Swansea University and University of Warwick. Letters of support were received from 166 Industry partners, 27 FE and HE organisations expressed support as did 13 RTOs. Although the national bid was led by Newcastle, it took a more North East regional view in development of its delivery model.

Therefore, in addition to this national work, Newcastle extended their DERIC application beyond Newcastle to Sunderland where they worked with Sunderland council to establish a DERIC research facility in the area. Sunderland city council worked with Newcastle to acquire, fit out and commission the lab which received equipment from the project and is due to open in 2022.

Nationally the primary outcome is the establishment of the Driving the Electric Revolution Industrialisation Centres and the network.

The four DERIC act as focal points for the promotion of UK PEMD capabilities. They design develop and co-sponsor activities at international events. They send industrial representatives to meet with clients and research partners from UK, Europe and Asia, as well as developing a new UK event to attract leading PEMD organisations from around the globe.

In Newcastle the university’s sponsorship of both the national project as well as the DERIC in the North East is helping attract, retain and develop local innovation and investment. The equipment granted by the DER Challenge to the centre includes a Drives assembly line as well as an advanced Machines line. The DERIC is focused primarily in the development of manufacturing processes using the granted equipment. The equipment was selected specifically with these new processes in mind. The success of the DERIC program already means that the country and the region have attracted substantial inward investment.

Investments by three companies came to the North East because of the capability developed in the region. They have all agreed partnerships with the university in the process of establishing, acquiring and investing in the North East. The three companies are:

  1. British Volt mission is to accelerate the electrification of society. They make battery cells. Their Gigaplant in Northumberland will be the second Gigaplant in the UK. They are investing £1Bn into the region creating around 5,000 jobs both at the plant and in the supply chain.
  2. Envision also make batteries. Unlike British volt the Envision cell is a Gel pack. Envision has the first Gigaplant in the UK at Sunderland. They are investing a further £450M to expand the plant in Sunderland and potentially another £1.8Bn by 2030.
  3. Turntide Technologies invested £110M into the region acquiring three businesses. These have all in some fashion been supported by and supportive of the PEMD capability at Newcastle over the past six decades.

The university has worked tirelessly to help create an ecosystem in the region for decarbonisation and electrification.

The last stage of this specific activity is the creation of the trained employees for this new North East future. The university, collaborating across the country with DER partners, is embarking on an ambitious plan to help educate, train and upskill the engineers, scientists and operators to support these developments. It is doing this by collaborating, for the North East requirement, with the other universities and further education colleges in the region. Industry is getting involved by delivering a demand signal for its requirements. The education, training and up skilling of thousands of people over the next few years will require substantial investments by both the educators in the region as well as industry.

As the pace of electrification of common internally combusted applications accelerates the need for innovation in the three main components of electrification, power source, drive and machine will grow substantially. The country needs more electrification expertise. The North East region has many of the basic building blocks for a successful future in electrification. Newcastle University and its Academic and Industrial partners have shown the way ahead by collaborating, leading to substantial inward investment which will inevitably lead to greater economic prosperity for the region. Further information is available from the Driving the Electric Revolution Industrialisation Centres website. In addition, there are annual reports and many events hosted, sponsored or attended by the centres.

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Research

Authors: Dr Grazia Todeschini (King’s College London) and Kah Leong-Koo (National Grid UK)

Keywords: Electrical Engineering, Power Systems, Renewable Energy, Computer Model

Abstract: This case study deals with a collaboration between KCL and National Grid on a EPSRC project. The project deals with assessing the impact of renewable energy sources on the electricity grid. This assessment will be carried out by using a transmission grid model provided by National Grid and device models developed by KCL.

 

Topic of the case study

This case study deals with the development of advanced models to study the impact of renewable energy sources, and more in general, inverter-based devices, on the UK transmission grid. More specifically, this project focuses on the impacts in terms of voltage and current distortion. This topic is referred to as ‘power quality’ in the specialist literature.

Aims

This research was motivated by various reports presented in the technical literature in the last decade, where a general increase of harmonic levels has been observed. A similar trend has been reported in several countries, simultaneously to the installation of increasing levels of renewable energy sources and other inverter-based devices. These reports have created some concerns about harmonic management in the future, when more renewable energy sources will be in services. Ultimately, the project aims at forecasting harmonic levels in 2050, and at determining impact on the equipment, and possible mitigating solutions.

Collaborating parties

This case study involved the collaboration between the Department of engineering at King’s College London and National Grid UK.

Project set up

Power quality is a specialist area within power systems that deals with deviation of voltage and current waveforms from the nominal values, in terms of both amplitude and frequency. The academic PI worked for a few years in the power industry, with the aim of specialising in power quality and understanding the issues faced by the power industry, as well as the tools that are used to carry out power system studies. The industrial PI is an expert in the area of power quality and has been involved with many standardisation groups as well as professional organisation to help developing common tools to harmonise the approach to power quality. Therefore, the two PIs have a similar expertise and background that allowed them to discuss and define common areas of research. When looking to develop such a specialist project, it is very important that all parties involved have a common ground, so that it is possible to interact and work in the same direction.

Outcomes

The project is still not finished, however, some of the original objectives have been achieved:

  1. A 2050 scenario has been developed, by using: transmission system model data provided by National Grid, device models developed through research and testing, and identification of future locations of renewable energy sources. Although the case is still under development, preliminary results indicate that harmonic levels are expected to increase, but they can be managed using existing design practice.

Lessons learned, reflections, recommendations

Further resources

We published two papers and others are in preparation:

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Knowledge exchange, Collaborating with industry for teaching and learning

Authors: Deanne Taenzer (ExpertFile) and Kendra Gerlach, MBA, APR (Virginia Commonwealth University)

Keywords: Industry, Academic Expertise, Collaboration, Knowledge Exchange, Commercial Engagement, Content, Search, Discovery, Innovation, Invention

Abstract: The theme of the session is about how industry currently searches for academic expertise for applied research and other interventions. A speaker from the school of engineering and one from their partnership platform will talk about the importance of online searches and having effective academic profiles for web searches, discovery and engagement. The speakers will be: Kendra Gerlach (Director of Marketing and Communications at the Virginia Commonwealth University’s College of Engineering) and Justin Shaw (UK Development Director for ExpertFile). The university will identify specific industry engagements through their outreach via their own strategic focus and using the content development, structured data for discovery and broad reach distribution channels provided as part of their partnership with ExpertFile.

 

The following case study addresses, when it comes to knowledge exchange, that there is a fundamental issue in the abilities of industry to identify and source relevant academic experts and applied research centres in the first place.

The aim of the strategy covered in this case study is to determine if improved discovery via online channels and making use of relevant content has more positive outcomes for industry access and engagement with academia. We will discuss how industry searches for academic expertise for applied research, consulting and other interventions– and how the efforts of the Virginia Commonwealth University (VCU) College of Engineering improved the attraction, interest and engagement from industry and beyond.

VCU College of Engineering needs a strategy for academic expertise discovery

As a young and growing institution, VCU College of Engineering was aware that its faculty had much to offer for knowledge exchange but were almost impossible to find by potential external partners. Before adopting a strategy and partnering with the global online expert platform, ExpertFile, the College had no solution for an online academic directory that offered more than just contact and basic biographical details. A few academics already had websites for their own labs, some had up-to-date information, some included curriculum vitae. The presentation was variable and unattuned to external perspectives. Many weren’t even cited on the College’s website domain, and most were invisible to an online search.

The College recognised that there was a need to make their academics more easily findable with professional-looking content that would surface on top search engines, while also having the expertise promoted beyond the College’s website itself.

The old strategy failed to deliver

Before the College implemented a strategy focused on improved discovery and on delivering relevant and engaging content, it used traditional and digital marketing tactics that didn’t have really an anchor of information for the academic experts. Faculty relied on their own personal connections to industry and other researchers. As the College grew, it became evident that to form research partnerships and pursue large grants, faculty must be more easily found and their expertise easily accessed for academics and non-academics alike.

Putting the strategy into action

When the College pursued the strategy to increase expert visibility, many senior academics were resistant and did not want to change – as they did not fully understand the value to them and their work. The College proceeded with the adoption of professional online profiling knowing that if the strategy did not succeed, at the very least they would have current strengthened content for their showcasing academics online.

The College chose a technology platform to mobilise their strategy and modernise their market visibility – to be competitive in the engineering space. They chose to work with ExpertFile as it supported their own web presence and offered updated multimedia content formats such as videos, images and books. Beyond technology, ExpertFile’s content distribution channels (with partner promotional channels and expert-seekers) also increased content visibility beyond their own website.

With the resistance of faculty a concern, and the need for faculty to provide content for the profiles, the team adopted an initial message related to the student recruitment priority in order to get them on board (academics understood the need to be seen by potential students).

Faculty members were given their own dedicated page on the egr.vcu.edu domain. This was essential to success. Each profile has a unique, personalised url on the website so that search engines can easily find them, resulting in higher search ranking. With 93% of online sessions starting with a search engine[1], 91% of pages getting no organic search traffic from Google [2] and 75% of internet users never scroll past the first page [3] this was critical for ‘discovery’.

The unique urls also facilitated the Marketing and Communications Department to employ cross-linking, a key part to the success of the strategy. The marketing team promotes links to profiles in all content related to an academic. Every news story, award or newsletter mention includes a link. Social media uses links to drive viewers back to the website and the profile. The team have also encouraged the parent University to include links to faculty profiles whenever that person is mentioned.

VCU Engineering created a directory of profiles for the entire College members plus subdirectories for each sub-uni and department for ease of discovery. For example, a searchable subdirectory of only Computer Science faculty or Mechanical Engineering faculty which routes to that department’s homepage.

Profiles aren’t limited to biographical information and publications; they include areas of expertise, industry experience, research patents, videos, books, media and event appearances – all valued by industry and others. This content is as important as the initial discovery as it offers searchers a greater understanding of the academic expertise and its value to them.

Engaging industry benefits reputation
Industry partnerships and opportunities are an important focus of the College and academics knew that improved discovery would have widespread benefits; improving the reputation of the College and its faculty and attracting other groups – prospective graduate students, foundations, academic colleagues, associations and media.

Faculty members with strong reputations in their fields often advance in their own academic associations. For instance, one of the College’s Computer Science experts has been named president-elect of a global organisation. A nuclear engineering professor is now Director General of the World Nuclear Association. Without discovery, academics and colleges rely on their limited connections and miss these larger opportunities.

News media seeking experts struggle to find credible sources. A VCU associate professor that specialises in aerosols is now regularly featured in media and on television because he is now easily findable as an expert in this field. Media coverage has a direct lead generation impact for industry engagement and secures trust in the credibility of the source.

Many of the College’s academics have now established industry partnerships, and the marketing team knows that these efforts have contributed to those successes. From the formation of pharmaceutical clusters locally to the fastest licensing agreement done by the University, the commitment of this strategy to support those successes has paid off.

Measuring impact and results

The College uses tools like Google Analytics Studio to measure results and track progress. Since it has employed trackable pages and cross-links to the content, it has been able to record the steady progress of these efforts. Faculty have benefited from much-elevated search rankings including top-ranked faculty profiles which are viewed between 2,000 and 3,000 times a year, with more than 2,000 different visitors viewing each profile. In a given year, the College now tracks over 90,000 unique visitors that have viewed their academic profiles.

 

 

More than 70% of the views come from organic search, which means when a faculty member’s name is searched, their profile pages are among the top results, and in some cases are the number one search result.

The strategy continues to add value

Kendra Gerlach, Director of Marketing and Communications at VCU College of Engineering, and co-author of this case study reflected:

”Researchers often assess their involvement and benefit from supporting  ventures on a three year cycle. If the second year is better than the first, and if the College is seeing success, they continue a third year.“

Kendra is happy to report that the College is now in year five of using ExpertFile and this expert profiling and searchability strategy.

Key Takeaways:

 

Access summary presentation slides of this case study as a pdf document here.

 

Endnotes

[1] imForza, 2013, Vinny La Barbera – 8 SEO stats that are hard to ignore 

[2] Ahrefs, 2020, Tim Soulo – Search traffic study

[3] Marketshare.hitslink.com, October 2010

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Knowledge exchange, Universities’ and businesses’ shared role in regional development, Collaborating with industry for teaching and learning

Authors: Ben Ricketts (NMITE), Prof Beverley Gibbs (NMITE) and Harriet Dearden (NMITE)

Keywords: Challenge-based Learning, Timber Technology, Levelling-up, Skills, Future of Work

Abstract: NMITE is a greenfield engineering-specialist HEI in Herefordshire which welcomed its first students in September 2021. Partnership is key to our growth, from both necessity and choice. Our MEng Integrated Engineering is infused with partners who facilitate a challenge-based learning pedagogy, and our Centre for Advanced Timber Technology (opening September 2022) works in national partnership to deliver a curriculum developed by – and for – the timber engineering industry. Alongside a rich educational offer, NMITE’s greenfield status brings with it the responsibility to contribute to civic and economic growth. We are a named partner in Western Power Distribution’s Social Contract as we pursue shared goals for regional development and reduced economic inequality. Key to our goals is our role in in Hereford’s Town Plan, leading an initiative called The Skills Foundry which will promote community engagement around individual skills, and with businesses in the changing nature of work.

 

NMITE is a greenfield HEI founded to make a difference to the people of Herefordshire and to its economy. Herefordshire is  characterised by lower-than-average wages, lower-than-average skills, higher proportions of part-time work, a GVA gap of £1.75bn[1], and is categorised as a social mobility coldspot [2].  Into this context, NMITE was launched in 2021 without any antecedent or parent organisation, and with an engineering and technology focus whose graduates would help address the national shortfall of engineers.  We see ourselves as educators, educational innovators, a catalyst for upskilling, and agents for regional change.

An HEI founded in partnership

From NMITE’s earliest days, building strong relationships with partners has been a core part of our culture.  NMITE’s first supporters were industry partners, a mixture of local SMEs and national and international companies with a regional presence, united by the need for access to a talent pipeline of engineering graduates. The urgency of this need was evidenced in the raising of over £1M of seed funding, from a range of businesses and individuals. This early investment demonstrated to Government and other stakeholders that the concept of an engineering higher education institution in Hereford had industrial support. In turn, this unlocked significant Government funding which has subsequently been matched through donations and sponsorship to NMITE.

Over the last five years, the portfolio of partners has continued to grow. The nature of the support spans equipment, expertise and financial donations. Our Pioneer Fund raised money to support NMITE’s first students, with donations recognised through naming opportunities. For NMITE, this enabled us to offer universal bursaries to our students joining in our first two years of operation – a powerful tool in student recruitment, and with a longer-term outcome for those early investors in their ability to develop relationships with students, increase their brand awareness and achieve their own recruitment targets in the future.

Curriculum Partnerships

NMITE welcomed its first MEng students in September 2021, and this has provided new opportunities for industrial partnership in the curriculum. The MEng Integrated Engineering is a challenge-led pedagogy where learners work in teams to address real engineering challenges provided by an industrial (and occasionally community) partner. During the process, learners have direct contact with professionals to understand commercial pressures and engineering value, apply theoretical knowledge and develop professional capabilities.

In the sprint-based MEng, NMITE learners tackle around 20 different challenges in this way. Since September, our first students have helped re-engineer the material on a torque arm, designed and built a moisture sensor for a timber-framed house, visualised data from a geotechnical survey, and validated/optimised their own designs for a free-standing climbing structure. Students are already building their portfolio of work, and employers are building relationships with our student body.

Amplifying Innovation

Whilst NMITE is comfortable in its positioning as a teaching-focused HEI, we are mindful of the contribution we can make to the regional economy. NMITE has benefitted from LEP investment to support regional skills and productivity [3], and we have identified opportunities in advanced timber technology, automated manufacturing and skills for a changing future of work.

The Centre for Advanced Timber Technology (CATT) will open in September 2022 on Skylon Park, Hereford’s Enterprise Zone. Drawing on insight from a series of round table meetings with global and national businesses in timber, we came to understand that the UK timber industry needed to be much better connected, with more ambitious collaboration across the industry both vertically (seed to end product) and horizontally (between architects, engineers and construction managers, for example). In pursuing these aims we once again opted for a partnerships-based approach, forging close relationships with Edinburgh Napier University – internationally recognised for timber construction and wood science – and with TDUK – the timber industry’s central trade body. Founded in this way, CATT is firmly rooted in industrial need, actively engaged with industrial partners across the supply chain, and helps join up activity between Scotland, England and Wales. 

CATT’s opening in 2022 will spearhead NMITE’s offer for part-time, work-based learners (including professionals, reskillers and degree apprentices) and provide a progressive curriculum for a sustainable built environment. In keeping with NMITE’s pedagogical principals, the CATT’s curriculum will be infused with a diverse portfolio of industrial partners who will provide challenges and context for the CATT curriculum. In future years, the Centre for Automated Manufacturing will provide educational options for comparable learners in the manufacturing industry.

Our initial research in establishing need in these areas pointed not only to skills shortages, but to technological capacity. Herefordshire has a very high proportion of SME’s who report difficulties in horizon scanning new technologies, accessing demonstrations, attracting and retaining graduates with up-to-date knowledge. In this space, and an HEI can play a key role in amplifying innovation; activities to support this will be integral to NMITE’s work at Skylon Park.

The Changing Nature of Work

NMITE is active in two further projects that support the regional economy and social mobility, founded in the knowledge that today’s school leavers will face very different career paths and job roles to those we have enjoyed. Automation, globalisation and AI are hugely disruptive trends that will change opportunities and demand new skills.

NMITE’s ‘Herefordshire Skills for the Future’ project is funded by the European Social Fund and helps SMEs, micro-businesses and young people to develop and secure the skills needed to flourish in the economy of 2030. Activities include:

NMITE’s Future Skills Hub is a central element of the Hereford Stronger Towns bid [4] to the Government’s Towns Fund, a flagship levelling-up vehicle. The overarching goal of the hub is to provide access to skills and improve employment opportunities for Herefordians, in the context of changing job roles and opportunities.

Conclusion

Our core mission of innovation in engineering education is enhanced by our civic commitment to regional growth and individual opportunity. From the outset, NMITE has been clear that to meet business demand for work-ready engineers, business must contribute meaningfully to their development. We aim to contribute to closing the gap in regional, national and global demand for engineers, but without that critical early investment from partners we would not have been in the position to establish the radical institution that NMITE is today, that remains so close to the original vision of the Founders.

 

[1] Herefordshire Council. Understanding Herefordshire: Productivity and Economic Growth, 2022. Available online at Productivity and economic growth – Understanding Herefordshire [accessed 17th January 2022].

[2] [1] Herefordshire Council. Understanding Herefordshire: Topics Related to Social Mobility, 2022. Available online at Topics relating to social mobility – Understanding Herefordshire [accessed 17th January 2022].

[3] Marches Local Economic Partnership. Marches LEP backs NMITE project with £5.66m funding deal. Available online at Marches LEP backs NMITE project with £5.66m funding deal – Marches LEP [accessed 17th January 2022].

[4] Stronger Hereford. #StrongerHereford – The independent Towns Fund Board for Hereford

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Collaborating with industry for teaching and learning

Authors: Dr Gareth Thomson (Aston University, Birmingham), Dr Jakub Sacharkzuk (Aston University, Birmingham) and Paul Gretton (Aston University, Birmingham)

Keywords: Industry, Engineering Education, Authenticity, Collaboration, Knowledge exchange, Graduate employability and recruitment.

Abstract: This paper describes the work done within the Mechanical, Biomedical and Design Engineering group at Aston University to develop an Industry Club with the aim to enhance and strategically organise industry involvement in the taught programmes within the department. A subscription based model has been developed to allow the hiring of a part-time associate to manage the relationship with industry, academic and student partners and explore ways to develop provision. This paper describes the approach and some of the activities and outcomes achieved by the initiative.

 

Introduction

Industry is a key stakeholder in the education of engineers and the involvement of commercial engineering in taught programmes is seen as important within degrees but may not always be particularly optimised or strategically implemented.

Nonetheless, awareness of industry trends and professional practice is seen as vital to add currency and authenticity to the learning experience [1,2]. This industry involvement can take various forms including direct involvement with students in the classroom or in a more advisory role such as industrial advisory or steering boards [3] designed to support the teaching team in their development of the curriculum.

Direct input into the curriculum from industry normally involves engagement in dissertations, final year ‘capstone’ project exercises [4], visits [5], guest lectures [6,7], internships [8,9] or design projects [10,11]. These are very commonly linked to design type modules [12,13] or projects where the applied nature of the subject makes industrial engagement easier and are more commonly centred toward later years when students are perceived to have accrued the underpinning skills and intellectual maturity needed to cope with the challenges posed.

These approaches can however be ad hoc and piecemeal. Industry contacts used to directly support teaching are often tied into specific personal relationships through previous research or consultancy or through roles such as the staff involved also being careers or placement tutors. This means that there is often a lack of strategic thinking or sharing of contacts to give a joined up approach – an academic with research in fluid dynamics may not have an easy way to access industrial support or guidance if allocated a manufacturing based module to teach.

This lack of integration often gives rise to fractured and unconnected industrial involvement (Figure 1) with lack of overall visibility of the extent of industrial involvement in a group and lack of clarity on where gaps exist or opportunities present themselves.

 

Figure 1 : Industry involvement in degrees is often not as joined up as might be hoped.

 

As part of professional body accreditation it is also generally expected that Industrial Advisory Boards are set-up and meet regularly to help steer curriculum planning. Day to day pressures however often mean that these do not necessarily operate as effectively as they could and changes or suggestions proposed by these can be slow to implement.

Industry Club

To try to consolidate and develop engagement with industry a number of institutions have developed Industry Clubs [14,15] as a way of structuring and strategically developing industrial engagement in industry.

For companies, such a scheme offers a low risk, low cost involvement with the University, access to students to undertake projects and can also help to raise awareness in the students minds of companies and sectors which may not have the profile of the wider jobs market beyond the big players in the automotive, aerospace or energy sectors. At Aston University industry clubs have been running for several years in Mechanical Engineering, Chemical Engineering and Computer Science.

The focus in this report is the setting up and development of the industry club in the Mechanical, Biomedical and Design Engineering (MBDE) department.

Recruitment of companies was via consolidation of existing contacts from within the MBDE department and engagement with the wider range of potential partners through the University’s ‘Research and Knowledge Exchange’ unit.

The industry focus within the club has been on securing SME partners. This is a sector which has been found to be very responsive. Feedback from these partners has indicated that often getting access to University is seen as ‘not for them’ but when an easy route in is offered, it becomes a viable proposition. By definition SMEs do not have the visibility of multi-nationals and so they can struggle to attract good graduates so the ability to raise brand awareness is seen as positive. From the perspective of academics, the very flat and localised management structure also makes for a responsive partner able to make decisions relatively quickly. Longer term this opens up options to explore more expansive relationships such as KTPs or other research projects and also sets up a network of different but compatible companies able to share knowledge among themselves.

Within MBDE the industry club initially focussed on placing industrially linked projects for final year dissertation students. This was considered relatively ‘low hanging fruit’ with a simple proposition for companies, academics and students.

While this proposal is straightforward it is not entirely without difficulty with matching of academics to projects, expectation management and practical logistics of diary mapping between partners all needing attention.

To support this, an Industry Club Associate was recruited to help manage the initiative, funding for this being drawn from industry partner subscriptions and underwritten by the department.

This has allowed the Industry Club to move beyond its initial basis of final year projects to have a much wider remit to oversee much of the involvement of industry in both the teaching programmes directly and in their advising and steering of the curriculum.

Figure 2 shows schematically the role and activities of the industry club within the group.

Impact Beyond Projects

The use of the Industry Club to co-ordinate and bolster other industry activity within the department has gone beyond final year projects. These can be seen in Figure 2.

The Industrial Advisory Board has now become linked to the Industry Club and so with partners now involved in the wider activities of the club involvement is now not exclusively limited to twice yearly meeting but is an active ongoing partnership using the projects, other learning and teaching activity and a LinkedIn group to create a more dynamic and responsive consultation body. A subset of the IAB is now also made up entirely of recent alumni to act as a bridge between the students and practising industry to help spot immediate gaps and opportunities to support students in this important transition.

 

Figure 2 : Industry Club set-up and Activity

 

The club has also developed a range of other industrially linked activities in support of teaching and learning.

While industrial involvement is relatively easy to embed in project or design type modules this is not so easy in traditional underpinning engineering science type activity.

To address the lack of industrial content in traditional engineering science modules a pilot interactive online case studies be developed to help show how fundamental engineering science can be applied in authentic industrial problems. A small team consisting of an academic, the industry club associate and an industrialist was assembled.

This team developed an online pump selection tool which combined interactive masterclasses and activities, introduced and explained by the industrialist to show how the classic classroom theory could be used and adapted in real world scenarios (Figure 3). This has been well-received by students, added authenticity to the curriculum and raised awareness in student minds of the perhaps unfashionable but important and rewarding water services sector.

 

Figure 3 : Online Interactive Activity developed as part of industry club activity

Further interactions developed by the Industry Club, and part of its remit to embed industrial links at all stages of the degree, include the involvement of an Industrial Partner on a major wind turbine design, build and test project engaged in as group exercises by all students in year one. Here the industrialist, a wind energy professional, contextualises work while his role is augmented by a recent alumni member of the Industrial board who is currently working as a graduate engineer on offshore wind and who completed the same module as the students four years or so previously.

Conclusion

While the development of the Industry Club and its associated activity can not be considered a panacea, it has significantly developed the level of industry involvement within programmes. More crucially it moves away from an opaque and piecemeal approach to industry engagement and offers a more transparent framework and structure on which to hang industry involvement to support academics and industry in developing and maximising the competencies of graduates.

References

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Collaborating with industry for teaching and learning

Authors: Prof Lucy Rogers (RAEng Visiting Professor at Brunel University, London and freelance engineering consultant) and Petra Gratton (Associate Dean of Professional Development and Graduate Outcomes in the College of Engineering, Design and Physical Science at Brunel University London, and Lecturer in the Department of Mechanical and Aerospace Engineering)

Keywords: Industry, Interview, Video, Real Life, Engineers

Abstract: A number of short videos that can be re-used in teaching undergraduate modules in Engineering Business, instead of inviting guest presentations. The interview technique got each individual to talk about their life experiences and topics in engineering business that are often considered mundane (or challenging) for engineers, such as ethics, risks and regulation, project management, innovation, intellectual property, life-cycle assessment, finance and creativity. They also drew attention to their professional development.

 

Project outcomes

The outcomes of this project are a number of short videos that were used, and can be re-used, in teaching delivery of an undergraduate module in Engineering Business in the Department of Mechanical and Aerospace Engineering at Brunel University London instead of having guest presentations from invited speakers.  Lucy’s interview technique got the individuals featured in each film to talk about their life experiences and topics in engineering business that are often considered mundane (or challenging) for engineers, such as ethics, risks and regulation, project management, innovation, intellectual property, life-cycle assessment and finance; and drew attention to their professional development. 

The shorter videos were inspirational for students to make videos of themselves as part of the assessment of the module, which required them to carry out a personal professional reflection exercise and report upon what they had learned from the exercise in a simple 90-second video using their smartphone or laptop. 

Having used the videos with Brunel students, Lucy has made them available on her YouTube channel: Dr Lucy Rogers – YouTube. Each of the videos are listed in the following table:

 

Topic Who Video Link
Creativity in Engineering: Your CV Reid Derby https://youtu.be/qQILO4uXJ24
Creativity in Engineering: Your CV Leigh-Ann Russell https://youtu.be/LJLG2SH0CwM
Creativity in Engineering: Your CV Richard Hopkins https://youtu.be/tLQ7lZ3nlvg
Corporate Social Responsibility Alexandra Knight
(Amey Strategic Consulting)		 https://youtu.be/N7ojL6id_BI
Ethics and Diversity Alexandra Knight
(Amey Strategic Consulting)		 https://youtu.be/Q4MhkLQqWuI
Project Management and Engineers Fiona Neads (Rolls Royce) https://youtu.be/-TZlwk6HuUI
Project Management – Life Cycle Paul Kahn
(Aerospace and Defence Industry)		 https://youtu.be/1Z4ZXMLRPt4
Ethics at Work Emily Harford (UKAEA) https://youtu.be/gmBq9FIX6ek
Communication Skills at Work Emily Harford (UKAEA) https://youtu.be/kmgAlyz7OhI
Client Brief Andy Stanford-Clark (IBM) https://youtu.be/WNYhDA317wE
Intellectual Property from Artist’s Point of View Dave Corney
(Artist and Designer)		 https://youtu.be/t4pLkletXIs
Intellectual Property Andy Stanford-Clark (IBM) https://youtu.be/L5bO0IdxKyI
Project Management Fiona Neads – Rolls Royce https://youtu.be/XzgS5SJhiA0

 

Lessons learned and reflections

We learned that students generally engaged with the videos that were used.  Depending which virtual learning environment (VLE) was being used, using pre-recorded videos in synchronous online lectures presents various challenges.  To avoid any unplanned glitches, in future we know to use the pre-recorded videos as part of the teaching-delivery preparation (e.g. in a flipped classroom mode). 

As part of her legacy, Lucy is going to prepare a set of simple instructions on producing video interviews that can be carried out by both staff and students in future.

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Collaborating with industry for teaching and learning

Authors: Dr Goudarz Poursharif (Aston University), Dr Panos Doss (Aston University) and Bill Glew (Aston University)

Keywords: WBL, Degree Apprenticeship, Engineering

Abstract: This case study presents our approach in the design, delivery, and assessment of three UG WBL Engineering Degree Apprenticeship programmes launched in January 2020 at Aston University’s Professional Engineering Centre (APEC) in direct collaboration with major industrial partners. The case study also outlines the measures put in place to bring about added value for the employers and the apprentices as well as the academics at Aston University through tripartite collaboration opportunities built into the teaching and learning methods adopted by the programme team.

This case study is presented as a video which you can view below: 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

Theme: Collaborating with industry for teaching and learning, Universities’ and businesses’ shared role in regional development, Knowledge exchange, Graduate employability and recruitment

Authors: Prof Simon Barrans (University of Huddersfield), Harvey Kangley (Associated Utility Supplies Ltd), Greg Jones (University of Huddersfield) and Mark Newton (Associated Utility Supplies Ltd)

Keywords: Knowledge Transfer Partnership, Design and Innovation, Student Projects, Railway Infrastructure

Abstract: A six year collaboration between the University of Huddersfield and Associated Utility Supplies Ltd has resulted in one completed and one ongoing KTP project, two successfully completed First of a Kind projects for the rail industry and the development of a new design department in the company. Benefits to the University include, graduate and placement student employment, industrially relevant final year and masters projects and the application of University research. Continued collaboration will generate a case study for the next REF. In this paper we explore the various mechanisms that have been used to facilitate this work.

 

The opportunity

Network Rail felt that their current supply chain was vulnerable with many parts being single source, some from overseas. They addressed this issue by engaging with SMEs who could develop alternative products. A local company, AUS, believed they could tackle this challenge but needed to develop their design and analysis capability. Their collaboration with the University of Huddersfield enabled this.

Seed funded taster projects

In 2016 AUS approached regional development staff at the 3M Buckley Innovation Centre, the University‘s business and innovation centre, with two immediate needs. These were: an explanation as to why a cast iron ball swivel clamp had failed in service, and a feasibility study to determine if a cast iron cable clamp could be replaced with an aluminium equivalent. Both these small projects were funded using the University’s Collaborative Venture Fund, an internal funding scheme to deliver short feasibility projects for industry. This incentivises staff to only engage in collaborations where there is a high expectation of significant external future funding, and which are low risk to an industry partner.

Knowledge Transfer Partnership (KTP) Projects

KTPs are managed by Innovate UK and are one of the few Innovate UK grants that are designed to have a university as the lead organisation. They are particularly attractive to SMEs as Innovate UK funds 67% of the project cost. The costs cover: the employment costs for a graduate, known as the Associate, who typically works full time at the company; an academic supervisor who meets with the Associate for half a day a week; and administrative support. The key measure of success of a KTP project is that it leaves the company generating more profit and hence, paying more tax. Increased employment is also desirable.

The first, three-year KTP project, applied for in January 2017 and started in June 2017, aimed to provide the company with a design and analysis capability. A Mechanical Engineering graduate from Huddersfield was recruited as the Associate and the Solidworks package was introduced to the company. A product development procedure was put in place and a number of new products brought to market. The Associate’s outstanding performance was recognised in the KTP Best of the Best Awards 2020 and he has stayed with the company to lead the Product Innovation team.

The second, two-year KTP project started in November 2020 with the aim of expanding the company’s capability to use FRP materials. Whilst the company had some prior product experience in this area, they were not carrying out structural analysis of the products. FRP is seen as an attractive material for OLE structures as it is non-conductive (hence removing the need for insulators) and reduces mass (compared to steel) which reduces the size of foundations needed.

First of a kind (FOAK) projects

The Innovate UK FOAK scheme provides 100% funding to develop products at a high technology readiness level and bring them to market. They are targeted at particular industry areas and funding calls are opened a month to two months before they close. It is important therefore to be prepared to generate a bid before the call is made. FOAKs can and have been led by universities. In the cases here, the company was the lead as they could assemble the supply chain and route to market. The entire grant went to the company with the university engaged as a sub-contractor.

The first FAOK to support development of a new span-wire clamp was initially applied for in 2019 and was unsuccessful but judged to be fundable. A grant writing agency was employed to rewrite the bid and it was successful the following year. Comparing the two bids, re-emphasis of important points between sections of the application form and emphasising where the bid met the call requirements, appeared to be the biggest change.

The span-wire clamp is part of the head-span shown in figure 1. The proposal was to replace the existing cast iron, 30 component assembly with an aluminium bronze, 14 component equivalent, as shown in figure 2. The FOAK project was successful with the new clamp now approved for deployment by Network Rail.

The University contributed to the project by testing the load capacity of the clamps, assessing geometric tolerances in the cast parts and determining the impact that the new clamp would have on the pantograph-contact wire interface. This latter analysis used previous research work carried out by the University and will be an example to include in a future REF case study.

The second FOAK applied for in 2020 was for the development of a railway footbridge fabricated from pultruded FRP sections. This bid was developed jointly by the University and the company, alongside the resubmission of the span-wire FOAK bid. This bid was successful and the two projects were run in parallel. The footbridge was demonstrated at RailLive 2021.

Additional benefits to University of Huddersfield

In addition to the funding attracted, the collaboration has provided material for two MSc module assignments, six MSc individual projects and 12 undergraduate projects. The country of origin of students undertaking these projects include India, Sudan, Bangladesh, Egypt, Syria and Qatar. A number of these students intend to stay in the UK and their projects should put them in a good position to seek employment in the rail industry. A number of journal and conference papers based on the work are currently being prepared.

 

Figure 1. Head-span showing span-wires and span-wire clamp.

 

Figure 2. Old (left) and new (right) span-wire clamps.

 

Any views, thoughts, and opinions expressed herein are solely that of the author(s) and do not necessarily reflect the views, opinions, policies, or position of the Engineering Professors’ Council or the Toolkit sponsors and supporters.

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